Neither will your customers.
Our product strategy offering provides a structured approach to understanding the metrics your customers use to measure value.
We use these metrics to predict which product features will succeed in the market, ensuring the products you create get the job done at least 20 percent better.
This is what it takes to create a breakthrough product.
• Align the business around the customer and their Job-to-be-Done
• Conduct customer interviews to identify all the outcomes for the Job-to-be-Done
• Create a value-creation scorecard to track innovation progress for years to come
• Define the sample plan to reach a representative customer population
• Develop the questionnaire to enable qualified respondents to quantify the outcomes
• Build and launch the survey to get good-quality data
• Conduct Outcome-Based Segmentation analysis to discover segments to target
• Build the outcome-based data model to conduct analyses and inform strategy
• Conduct competitive analysis to understand how to secure a unique competitive position
• Identify different types of opportunities around the customer’s Job-to-be-Done
• Identify the different types of strategies to pursue based on the opportunities
• Roadmap opportunities for the most efficient path to growth
• Conceptualize one or more breakthrough offerings
• Improving existing offerings
• Add winning products to the pipeline
Jobs Theory and Outcome-Driven Innovation have proven to be highly valuable in the development of innovative pharmaceuticals. A focus on the ‘job’ brings clarity to the complex healthcare delivery process and reveals hidden opportunities to positively impact the patients’ pathway to health.
Outcome-Driven Innovation unlocks unique insights into your customers and their challenges. It impacts revenue growth through new product development and identification of new customer segments.
Strategyn helped us disrupt a market and grow to a position of market leadership.
We are committed devotees. Our innovation teams have seen the Outcome-Driven Innovation process work not just once, but over and over again. Without a doubt, it brings predictability to innovation and contributes to growth.
Using Strategyn’s approach, we introduced 19 new angioplasty balloon products—all of which became number 1 or 2 in the market. Our market share grew from 2% to over 20%. In addition, we prioritized resources so we could be the first to market with the stent, an opportunity that became a $1 billion product in less than two years—the fastest growing medical device in history.
Our business grew greater than 30%, and the ODI process played a significant role in that growth. Every one of our products had double-digit growth.
Proven Methodology
Quality of customer insights
Quantifiable results
Robust research findings
Ideation
Team Alignment
86% success rate with proprietary ODI process validated over 30+ years and with hundreds of Fortune 500 implementations
Systematically reveals 50-150 precise, measurable customer desired outcomes tied to the customer's job-to-be-done
Measurable outcomes are prioritized with statistically valid customer research
Insights are valid and actionable for 3-5 years
Creativity is focused on unmet outcomes that are underserved and certain to lead to the creation of winning products
Common language and framework for understanding customer needs which breaks down silos
Traditional Consulting
Generic frameworks with 17% average success rate
Surface-level customer insights based on demographics and preferences
Random insights and subjective prioritization of opportunities
Short-term market snapshots that quickly become outdated
Ideas are brainstormed before the customer's unmet needs are discovered
Siloed opinions that prevent team alignment
Internal Innovation Initiatives
Inconsistent processes with unpredictable results
Product-centric view based on internal capabilities and assumptions
Metrics focused on internal targets rather than customer needs
Ad-hoc research that may not connect to customer needs
Feature-focused ideation disconnected from customer jobs-to-be-done
Siloed efforts with competing priorities and metrics
Take our 5-minute assessment to find out where you stand and how to boost your innovation capabilities.
Take the AssessmentWe begin by thoroughly understanding your current strategic objectives, core competencies, and resource constraints. Throughout the strategy development process, we continuously validate our findings and recommendations against these factors.
The core of our method focuses on understanding customer jobs-to-be-done and their desired outcomes, which remain stable over time even as technologies and market dynamics shift. This allow the strategy to be valid over longer periods of time (3 to 5 years).
Our product strategy development process typically takes 12 to 14 weeks from start to finish. The process is designed to deliver actionable insights and a comprehensive product strategy in about three months.
Our goal is to ensure that the product strategy becomes a living, effective tool for your organization's ongoing success. We're committed to supporting you not just in developing the strategy, but in realizing its full potential over time.
Most people just accept that innovation is inherently unpredictable. But they’re wrong. And there’s a better way. Don’t risk your product’s potential with an outdated innovation methodology.
Contact us to learn about our product strategy consulting services.
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