Create a Breakthrough Product Strategy
With more than 30 years experience, we can help you develop a product strategy that will:
Secure a competitive advantage
Stay ahead of the curve by consistently delivering products and services that meet customer needs better than your rivals, establishing your company as the go-to innovator in your industry.
Target segments with high growth potential
Uncover hidden market segments and unmet customer needs, allowing you to tap into new revenue streams and expand your business in directions you may have never considered before.
Detail solutions that address unmet needs
Increase your market share and revenue by developing products that resonate deeply with customers, driving customer acquisition and retention through innovation-led strategies.
Build a culture of innovation
Drive innovation by creating organizational alignment around optimal outcomes, turning scattered efforts into coordinated momentum toward breakthrough solutions.
Enhance marketing efforts
Align your marketing messages with genuine customer needs and desires, making your campaigns more effective and your value proposition more compelling to your target audience.
Real Results
Innovation success rates
5x
the industry average
Generated 50+ Billion
in revenue for our clients
USED BY
1/3
of Fortune 500 companies
Would you switch from your favorite brand to a product that fails to get the job done better and/or cheaper?
Our product strategy offering provides a structured approach to understanding the metrics your customers use to measure value.
We use these metrics to predict which product features will succeed in the market, ensuring the products you create get the job done at least 20 percent better.
This is what it takes to create a breakthrough product.
Our 5-Phase Approach to Building a Winning Product Strategy:
PHASE 1:
Qualitative Analysis
Weeks 1-4
• Conduct customer interviews to identify all the outcomes for the Job-to-be-Done
• Create a value-creation scorecard to track innovation progress for years to come
PHASE 2:
Quantitative Research
Weeks 4-8
• Develop the questionnaire to enable qualified respondents to quantify the outcomes
• Build and launch the survey to get good-quality data
PHASE 3:
Opportunity Discovery
Weeks 8-9
• Build the outcome-based data model to conduct analyses and inform strategy
• Conduct competitive analysis to understand how to secure a unique competitive position
PHASE 4:
Strategy Formulation
Weeks 8-9
• Identify the different types of strategies to pursue based on the opportunities
• Roadmap opportunities for the most efficient path to growth
PHASE 5:
Ideation
2-day Workshop
• Improving existing offerings
• Add winning products to the pipeline
What people are saying about Outcome-Driven Innovation:
Unparalleled support and execution
 | Traditional Consulting | Internal Innovation Initiatives | |
|---|---|---|---|
| Proven methodology | 86% success rate with proprietary ODI process validated over 30+ years and with hundreds of Fortune 500 implementations | Generic frameworks with 17% average success rate | Inconsistent processes with unpredictable results |
| Quality of customer insights | Systematically reveals 50-150 precise, measurable customer desired outcomes tied to the customer’s job-to-be-done | Surface-level customer insights based on demographics and preferences | Product-centric view based on internal capabilities and assumptions |
| Quantifiable results | Measurable outcomes are prioritized with statistically valid customer research | Random insights and subjective prioritization of opportunities | Metrics focused on internal targets rather than customer needs |
| Robust research findings | Insights are valid and actionable for 3-5 years | Short-term market snapshots that quickly become outdated | Ad-hoc research that may not connect to customer needs |
| Ideation | Creativity is focused on unmet outcomes that are underserved and certain to lead to the creation of winning products | Ideas are brainstormed before the customer’s unmet needs are discovered | Feature-focused ideation disconnected from customer jobs-to-be-done |
| Team alignment | Common language and framework for understanding customer needs which breaks down silos | Siloed opinions that prevent team alignment | Siloed efforts with competing priorities and metrics |
Take the first step with our free Innovation Process Assessment
Take our 5-minute assessment to find out where you stand and how to boost your innovation capabilities.
FAQ’s
It’s time to kill the status quo
Most people just accept that innovation is inherently unpredictable. But they’re wrong. And there’s a better way. Don’t risk your product’s potential with an outdated innovation methodology.
Contact us to learn about our product strategy consulting services.