Arm & Hammer Animal Nutrition provides animal nutrition, animal productivity, food processing, and safety solutions. For several years, the team in Arm & Hammer’s Animal Nutrition business had gone through several disappointing product development efforts and launches despite the technical success of the products.
The commercial response was lackluster. They had been relying on nutrition consultants within the industry, to provide the customer insights driving their innovation process. So, not wanting to repeat history and recognizing that innovation was an important aspect of the team’s growth strategy they set out looking for a new process.
“Okay, how can we do things differently?” Scott Druker, VP