Unify the Organization Around One Truth

Outcome-Driven Innovation (ODI) aligns all teams around what drives profitable growth.

Executive Team

Marketing

Product

R&D

Sales

Discover the specific misalignment patterns costing your organization revenue

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Three-Step Process to Organizational Alignment

Step 1

Quantify Customer Truth

Discover the specific outcomes customers use to measure success when trying to get a job done. Through statistically valid research, we identify which customer needs are unmet and to what degree—creating measurable, prioritized opportunities that eliminate guesswork from strategic decisions.

Step 2

Align All Teams Around Customer Outcomes

Transform fragmented departmental insights into a unified customer framework. Marketing messaging, product roadmaps, sales conversations, and R&D investments all optimize for the same customer-defined success metrics—ending internal debates about “what customers want.”

Step 3

Execute with Predictable Results

Deploy coordinated strategies across all departments using the shared customer playbook. With clear customer outcome targets, teams achieve 86% innovation success rates versus the industry average of 17%—turning strategic alignment into measurable competitive advantage.

Results from Customer Alignment

Jobs Theory and Outcome-Driven Innovation have proven to be highly valuable in the development of innovative pharmaceuticals. A focus on the ‘job’ brings clarity to the complex healthcare delivery process and reveals hidden opportunities to positively impact the patients’ pathway to health.

Simona Skerjanec

Lifecycle Leader

Neuroscience, Roche
We are committed devotees. Our innovation teams have seen the Outcome-Driven Innovation process work not just once, but over and over again. Without a doubt, it brings predictability to innovation and contributes to growth.

Clive Meanwell

Chief Executive Officer, Chairman

The Medicines Company
Outcome-Driven Innovation’s customer-centric approach to innovation and product design helps us define and address truly important client challenges. That additional clarity further enables us to develop and deliver solutions that provide real customer value, as well as deep, ongoing benefits to my organization and me. Our understanding of client needs and how to gain insight into those needs has been greatly improved.

Alex Johnson

System Architect – Next Generation Systems of Process Automation, Schneider Electric
Outcome-Driven Innovation unlocks unique insights into your customers and their challenges. It impacts revenue growth through new product development and identification of new customer segments.

Joe Camaratta

Managing Director, MedTech Playbook