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Strategyn’s Jobs-to-be-Done Story

Learn how Strategyn pioneered Jobs Theory and ODI.

This white paper tells the story of how Strategyn’s founder Tony Ulwick started his career, experienced product failures and looked for a better way to innovate. In this article, Ulwick describes his moments of insight, his first successes using the Outcome-Driven Innovation process, how his thinking evolved, and Strategyn’s track record using the ODI process.

This is Ulwick’s personal story of the advancement of Jobs Theory and ODI.

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