Strategyn’s Jobs-to-be-Done Story

This white paper tells the story of how Strategyn’s founder Tony Ulwick started his career, experienced product failures and looked for a better way to innovate. In this article, Ulwick describes his moments of insight, his first successes using the Outcome-Driven Innovation process, how his thinking evolved, and Strategyn’s track record using the ODI process.

This is Ulwick’s personal story of the advancement of Jobs Theory and ODI.