Free Innovation Assessment: Improve your organization's innovation outcomes
Free Innovation Assessment: Improve your organization's innovation outcomes
Take Innovation Assessment Take Innovation Assessment
Take Innovation Assessment Take Innovation Assessment
Strategyn 12re

Growth Strategy Consulting for Market Leadership

Conceptualize a breakthrough product & transform your company.

Challenge the status quo.
Brainstorming, failing fast, and pivoting are all the rage —but it’s these misguided methods that are driving today’s high innovation failure rates.

Are you trying to…

Grow revenue in core and adjacent markets?

Become a market leader?

Find, claim, and secure a unique and valued competitive position?

Align the actions of sales, marketing, and development around the creation of customer value?

Identify which partners will enhance your market position?

Power your product with Jobs-to-be-Done

People buy products to get a “job” done. This simple idea opens the door to a new way to define a market: as a group of people trying to solve a problem.

By defining your market around the problem, instead of the technology or product, it allows you to fully understand what your customers are trying to do, and build the products they want. This is the basis for the revolutionary process called Outcome-Driven Innovation (ODI). With Strategyn as your growth strategy consulting services provider, you will launch big ideas that win.

How ODI Will Work For You

Outcome Driven Innovation fan image with pop outs

What people are saying about Outcome-Driven Innovation:

  • Strategyn Quote Mark
    Jobs Theory and Outcome-Driven Innovation have proven to be highly valuable in the development of innovative pharmaceuticals. A focus on the ‘job’ brings clarity to the complex healthcare delivery process and reveals hidden opportunities to positively impact the patients’ pathway to health.
    Simona Skerjanec
    ‪Lifecycle Leader – Neuroscience, Roche
  • Scott Druker
    Strategyn Quote Mark
    Our business grew greater than 30%, and the ODI process played a significant role in that growth. Every one of our products had double-digit growth.
    Scott Druker
    Director of Animal Nutrition
    Arm & Hammer
  • Strategyn Quote Mark
    Using Strategyn’s approach, we introduced 19 new angioplasty balloon products—all of which became number 1 or 2 in the market. Our market share grew from 2% to over 20%. In addition, we prioritized resources so we could be the first to market with the stent, an opportunity that became a $1 billion product in less than two years—the fastest growing medical device in history.
    Rick Faleschini
    Cordis
  • Strategyn Quote Mark
    We are committed devotees. Our innovation teams have seen the Outcome-Driven Innovation process work not just once, but over and over again. Without a doubt, it brings predictability to innovation and contributes to growth.
    Clive Meanwell
    Chief Executive Officer, Chairman
    The Medicines Company
  • Strategyn Quote Mark
    Strategyn helped us disrupt a market and grow to a position of market leadership.
    Ben Allen
    Kroll Ontrack
  • Strategyn Quote Mark
    Outcome-Driven Innovation unlocks unique insights into your customers and their challenges. It impacts revenue growth through new product development and identification of new customer segments.
    Joe Camaratta
    Managing Director
    MedTech Playbook

Pursue a growth strategy to market leadership

  • Know the specific customers, segments, and unmet needs your company should target to accelerate its growth
  • Understand all the metrics your customers use to measure value in your market
  • Discover segments of customers that are overserved and underserved
  • Define a value proposition that strongly resonates with customers
  • Understand with certainty which product features will win in the market
  • Align marketing, sales, R&D, and M&A around your largest opportunities for growth

What makes Outcome-Driven Innovation so effective?

ODI is revolutionary because it enables you to define and understand customer needs in a way that allows you to confidently build the products your customers want.

The perfect set of “need’ statements must inform all aspects of the business. This means they must be stable over time, solution agnostic, unambiguous, actionable, measurable, controllable, granular and more. When the job the customer is trying to get done becomes the unit of analysis, it makes it possible to define need statements that meet these criteria. We call them “desired outcome” statements. They are the key to understanding how customers measure value—and create the product roadmap that will have your competition chasing you. Its time to leverage our world-class growth strategy consulting services.

Real Results

Innovation success rates

5x

the industry average

Generated
 50+ Billion

in revenue for our clients

USED BY

1/3

of Fortune 500 companies

Unlock your growth with Outcome-Driven Innovation

Our rigorous ODI framework gives us all the insights we need to create an actionable growth strategy that will deliver the results you need.

HERE’S HOW IT WORKS

1

We collect all the information needed to build a complete understanding of your customers.

2

We work with you to develop a growth strategy that’s tailored for your business.

3

You launch the next big thing.

It’s time to kill the status quo

Most people just accept that innovation is inherently unpredictable. But they’re wrong. And there’s a better way. Don’t risk your product’s potential with an outdated innovation methodology.

Contact us to learn about our growth strategy consulting services.