JTBD + ODI Virtual Master Class

Learn how to apply the fundamentals of Jobs-to-be-Done Theory from the comfort of your home or office!

August 18th & August 19th

Register Now

STREAM THE
2-DAY MASTER CLASS

UNDERSTAND YOUR
CUSTOMER’S JOB-TO-BE-DONE

GET LIVE
VIRTUAL COACHING

Learn how to transform your innovation process through Jobs-to-be-Done Theory and Outcome-Driven Innovation.

Tony Ulwick, the pioneer of Jobs Theory and inventor of Outcome-Driven Innovation (ODI), will personally lead you through learning and applying the core tenets of Jobs Theory to your target market. This 2-day virtual training workshop will enable you and your team to:

  • Get hands-on experience uncovering areas to innovate
  • Define your market in a way that unlocks hidden growth
  • Capture underlying needs that drive customer behavior
  • Align your team around an understanding of those needs
  • Learn how to formulate data-based growth strategies

“The JTBD+ODI Virtual Master Class brought to life the concepts I have been reading about in Tony’s work for the past 15 years. I now have greater confidence in identifying our customers’ jobs-to-be-done as a basis for understanding their needs and innovating better service solutions. I am thrilled to discover a process I can plug into our organization’s business operating system to manage the front end innovation of services that will be of greatest value to our customers.”

CATHY FISHER, President, Quistem, LLC

Transform your company and your career

Your company wants to create and market phenomenally successful products—and it wants to get it right the first time. JTBD + ODI helps you capture the inputs into innovation that make this possible. With the right customer inputs, you can orchestrate the systematic creation of customer value across the organization.

Product Management

  • Conceptualize new products
  • Improve existing products
  • Prioritize product backlog
  • Create a product roadmap
  • Design a user experience
  • Improve interviewing techniques

Marketing Management

  • Design web pages that convert
  • Design campaigns that convert
  • Craft sales pitches that convert
  • Tout competitive strengths
  • Create content that attracts leads

Executive Management

  • Align the organization around a common vision
  • Determine which firms to acquire
  • Determine which firms to partner with
  • Discover new markets to enter

“Jobs-to-be-Done Theory and Outcome-Driven Innovation provide absolute clarity for strategic growth initiatives and product innovation. There is no better way to put yourself in your customers’ shoes.”

Steve Thompson, National Oilwell Varco

“Jobs Theory and Outcome-Driven Innovation have proven to be highly valuable in the development of innovative pharmaceuticals. A focus on the ‘job’ brings clarity to the complex healthcare delivery process and reveals hidden opportunities to positively impact the patients’ pathway to health.” 

Simona Skerjanec, Roche

“Using Strategyn’s approach we launched the stent, the fastest growing medical device in history.”

Rick Faleschini, Cordis

“Outcome-Driven Innovation unlocks unique insights into your customers and their challenges. It impacts revenue growth through new product development and identification of new customer segments.”

Joe Camaratta, MedTech Playbook

What you will learn

Our 2-day virtual event will help you dive deep into steps 1-3 above, arming you with the ability to define your market and capture the underlying needs that drive customer behavior. As a bonus, we will also demonstrate steps 4-5 to help you visualize how the back-end of our process works, including a live demo of our needs-based segmentation model.

Master Class Day 1 & 2 Schedule

Day 1 – August 18th

  • 11:00 AM ET – Master Class Begins
  • 12:30 PM ET – Lunch Break
  • 1:00 PM ET – Class Resumes
  • 3:00 PM ET – Day 1 Concludes

By the end of Day 1, you will have:

  • Classified the customer types in your market
  • Framed your customers’ core job-to-be-done
  • Mapped the job into a series of process steps
  • …and more!

Day 2 – August 19th

  • 11:00 AM ET – Master Class Begins
  • 12:30 PM ET – Lunch Break
  • 1:00 PM ET – Class Resumes
  • 3:00 PM ET -Day 2 Concludes

By the end of Day 2, you will have:

  • Written customer needs for each job step
  • Defined potential segmentation factors
  • Participated in a demo of our data model
  • …and more!

Take your career to the next level: 2 Ticket Options

General Admission – $599

  • Access pre-learning modules
  • Download our digital coursebook
  • Watch the full presentation – live
  • Submit your questions during Q&A
  • 30min 1-on-1 coaching call after the class*
    *per company or team
Register Now

VIP (Limited Seats) – $999

  • Everything in the GA ticket plus:
  • Join small group coaching sessions
  • Access our online training program
    (Valued at $1500)
  • 60min 1-on-1 coaching call after the class*
    *per company or team
Register Now

Need more details on JTBD + ODI first?

Download a free version of our latest book and learn how Strategyn puts Jobs Theory into practice. Learn about job mapping, outcome-based segmentation, the growth strategy matrix and more.

Jobs-to-be-Done Theory to Practice Book

“I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”

— Philip Kotler

DOWNLOAD NOW

Need more details on JTBD + ODI first?

Download a free version of our latest book and learn how Strategyn puts Jobs Theory into practice. Learn about job mapping, outcome-based segmentation, the growth strategy matrix and more.

Jobs-to-be-Done Theory to Practice Book

“I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”

— Philip Kotler

download now