The financial services industry has emerged as a hotspot for innovation initiatives. Under pressure from disruptive competitors and the shift to digital services, financial services companies are counting on innovation to differentiate themselves and spur growth.
The problem is that the teams at many of these businesses are stuck in a product/solution mindset that forces them to think technology-first. The more effective alternative is a customer mindset that starts with customer needs — then asks what technologies exist to serve these needs.
Jobs-to-be-Done (JTBD) gives you a framework to simplify your markets, understand your customers through a solution-agnostic lens, and create architecture that will lead to sustained growth.
In this webinar, Rob Schade ( Chief Customer Officer at Strategyn) will guide you through how JTBD can be used in financial services to create ground-breaking products and services.