In the fast-evolving world of medical technology, innovation is not just about creating new devices but about understanding the unmet needs of the customer. Join us for an enlightening webinar hosted by Rob Schade, Chief Customer Officer at Strategyn, as we delve into how ‘Jobs-to-be-Done’ can be the catalyst for unprecedented growth in the medical device industry.
This webinar will underscore the significance of accurately identifying the customer’s job-to-be-done, a highly effective strategy for understanding precisely what your customers want. Learn how to implement innovation at scale, and how a robust innovation process can translate into a competitive advantage and potential market leadership.
Discover the key elements that successful medical device companies have leveraged to thrive in this dynamic space. From customer-focused innovation to the implementation of these insights across your organization, this webinar offers a comprehensive guide for medical device companies looking to level-up their innovation strategy.
Don’t miss this opportunity to gain valuable insights from industry experts and learn practical strategies to drive growth. Whether you’re a startup, a product manager, or a seasoned industry player, this webinar will provide you with the tools to innovate effectively and stay ahead in the fast-paced medical device industry.
Sign up today to secure your spot and take a step towards success in innovation. We look forward to your participation in this knowledge-sharing event!
Rob drives client success with his deep expertise in Jobs-to-Be-Done (JTBD) theory and Outcome-Driven Innovation (ODI). He has advised leadership teams in many industries, including technology, manufacturing, consumer packaged goods, medical device, and fintech. He also has deep expertise in the area of service innovation – helping companies to innovate current service offerings or create entirely new ones. Rob is also responsible for marketing and sales efforts where he shares his passion for improving the innovation process, a commitment he picked up during a decade working in hardware and software ventures in Silicon Valley. He received both his undergraduate and master’s degree in Accounting and Finance from the University of South Carolina. Don’t be surprised if you receive a call from Rob during an ODI engagement – he is dogged in his pursuit of making sure our clients are satisfied!
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