Book a strategy call


Unmet needs of society

A conversation with Christian Sarkar

Hosted by Tony Ulwick
Discussion Points
  • What are the unmet needs of society?
  • What is multi-stakeholder JTBD?
  • How do we map out the causes and effects of wicked problems?
  • How can we depoliticize decision-making?
  • What is The Wicked7 Project?
Duration: 45 Minutes


The Death of Nature. Inequality. Hate and Conflict. Population and Migration. Power and Corruption. Work and Technology. Health and Livelihood. These are some of the most urgent problems facing society today.

Where do you start? What is the role of Jobs-to-be-done in multi-stakeholder ecosystems?

Christian is co-founder (along with Philip Kotler) of The Wicked7 Project, an open-design project to discover and map the “unmet needs of society.” He joins Tony Ulwick to discuss the urgent need for cross-sector problem-solving and the need for a common language to bring us together in an age of ideology and polarization.

Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

Stop guessing. Start innovating.
Book a Strategy call

Newsletter Signup

Privacy Policy
Cookie Policy