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Unleashing Growth

How to Define Your Market for New Ventures in Established Companies

HOSTED BY Tony Ulwick & Andrew Binns
Discussion Points
  • How to beat the odds when introducing a new product or service
  • The importance of selecting the right market for entry
  • How to define your market using the JTBD canvas.
  • Live Q&A with Innovation thought leaders Tony Ulwick & Andrew Binns

Learn how to define your market for new ventures within established companies in this growth-focused webinar. Get live Q&A with innovator Tony Ulwick.


Join innovation thought leaders Tony Ulwick and Andrew Binns in this exclusive webinar titled “Unleashing Growth: How to Define Your Market using jobs to be done for New Ventures in Established Companies.”

In this webinar, Tony Ulwick and Andrew Binns will delve into the effective use of the “jobs to be done” framework to identify and define your target market for building new ventures within established companies. They will share valuable insights and practical strategies on how to identify customer needs, understand their motivations, and uncover untapped opportunities within your market.

By leveraging the power of the “Jobs-to-be-Done” approach, you will gain a deeper understanding of your customers, enabling you to develop innovative solutions that address their unmet needs. Don’t miss out on this opportunity to learn from industry experts and gain the knowledge needed to drive growth and success in your organization.

Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

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