Put Jobs-to-be-Done Theory into practice

If you’re searching for a new innovation process, you’re probably looking to accomplish one (or more) of a few common goals:

• Find new growth opportunities
• Generate breakthrough ideas
• Achieve revenue targets and increase profitability
• Secure a market leadership position
• Protect the company from disruption

You’ve tried popular approaches like pivoting and failing fast, but they’ve led you to more failures than successes.

What’s an innovator to do? Buck the status quo.

The right innovation process can deliver reliably successful outcomes, so you can pursue big ideas—and win every time.

In this webinar innovation pioneer, Tony Ulwick will show you the innovation process that will allow your team to unlock your innovation potential.