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Put Jobs-to-be-Done Theory into practice

Hosted by Tony Ulwick
Discussion Points
  • The 2 prerequisites to winning at innovation.
  • Put Jobs-to-be-Done Theory into practice and create solutions that customers want.
  • The 5 step innovation process that will help you grow through innovation.
  • Live Q&A
Duration: 57 Minutes


If you’re searching for a new innovation process, you’re probably looking to accomplish one (or more) of a few common goals:

  • Find new growth opportunities
  • Generate breakthrough ideas
  • Achieve revenue targets and increase profitability
  • Secure a market leadership position
  • Protect the company from disruption

You’ve tried popular approaches like pivoting and failing fast, but they’ve led you to more failures than successes.

What’s an innovator to do? Buck the status quo.

The right innovation process can deliver reliably successful outcomes, so you can pursue big ideas—and win every time.

In this webinar innovation pioneer, Tony Ulwick will show you the innovation process that will allow your team to unlock your innovation potential.

Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

Stop guessing. Start innovating.
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