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Webinar

Make Your Innovation Process 5X More Effective


Thursday, May, 30th - 1:30 PM ET
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Discussion Points
  • Why companies struggle with innovation
  • Creating a unifying language of innovation
  • The 5-step process for conceptualizing a product you know will win
  • Live Q&A
Duration: 55 Minutes

Description

If you’re searching for a better innovation process, you’re probably looking to accomplish one (or more) of these goals:

  • Find new growth opportunities
  • Generate breakthrough ideas
  • Achieve revenue targets and increase profitability
  • Secure a market leadership position
  • Protect the company from disruption

Maybe you’ve tried popular approaches that encourage pivoting and failing fast, but they’ve led to more failures than successes.

What’s an innovator to do? Buck the status quo.

The right innovation process can deliver reliably successful outcomes, so you can pursue big ideas—and make investments that will pay off.

In this webinar, innovation pioneer Tony Ulwick will show you an innovation process that enables your team to unlock its innovation potential.


Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

Stop guessing. Start innovating.
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