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How Corporations Beat Startups at the Innovation Game

with Andrew Binns, Author of The Corporate Explorer

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Hosted by Tony Ulwick
Discussion Points
  • Learn how to apply innovation practices with greater discipline
  • Transform innovation programs into a thriving source of new business
  • What enables & prevents organizations from implementing innovation programs
  • Live Q&A with Innovation thought leaders Tony Ulwick & Andrew Binns
Duration: 53 Minutes


Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations.

Corporate Explorers are part entrepreneurs, using innovation disciplines to jump-start cutting-edge ideas, and part change leaders, capable of creating support for investment.

They see that corporations already own the ideas, resources, and—critically—the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them.

In this session, we will discuss the Corporate Explorer Framework with Author Andrew Binns and how you can leverage the tools and frameworks to lead innovation in your organization.

Speaker Bio:

Andrew Binns is a co-founder of Change Logic, a Boston-based strategic advisory firm. He works with CEOs, boards, and senior teams as they lead significant business change. His goal is to help organizations liberate their potential to excite the world with innovation. Andy has 25 years of consulting experience as both an external and internal consultant for McKinsey & Co., the IBM Corporation, and Change Logic.

Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

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