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Evaluate Disruptive Technologies with JTBD

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Hosted by Tony Ulwick
HOSTED BY Ted Thayer, Rob Schade
Discussion Points
  • Understand disruption through the Jobs-to-be-Done lens
  • Learn to evaluate new technologies
  • Real-world examples and applications
  • Apply the process in your context
  • Interactive Q&A session


In this session,  we will delve into the powerful Jobs-to-Be-Done (JTBD) framework, a tool that has revolutionized how businesses understand and meet customer needs, and how the framework can be used to evaluate new technologies.

Key Takeaways:

Understand disruption through the Jobs-to-be-Done lens: Learn how viewing potential disruptive technologies through the Jobs-to-be-Done lens can provide the degree of clarity needed to address your customers’ needs and generate value for the business over time.

Learn to evaluate new technologies : Learn the root cause that makes disruptive technology evaluation efforts tedious and prone to failure. Real-world examples and applications: See how industry leaders who have implemented the JTBD framework to enhance products and grow market share would evaluate the disruptive potential of Bitcoin.

Apply the process in your context: Gain insights into applying the JTBD framework to evaluate and integrate new potentially disruptive technologies into your company’s product strategies.

Interactive Q&A Session: Engage with our experts in a live Q&A session, where you can ask specific questions and get tailored advice for your unique goals and challenges.

This webinar is an opportunity for product teams looking to stay ahead in the rapidly evolving tech landscape. Whether you’re in the process of evaluating new technologies or looking to refine your product strategy, the insights from this session will empower you to make more informed, customer-centric decisions.

Rob Schade

Rob drives client success with his deep expertise in Jobs-to-Be-Done (JTBD) theory and Outcome-Driven Innovation (ODI). He has advised leadership teams in many industries, including technology, manufacturing, consumer packaged goods, medical device, and fintech. He also has deep expertise in the area of service innovation – helping companies to innovate current service offerings or create entirely new ones. Rob is also responsible for marketing and sales efforts where he shares his passion for improving the innovation process, a commitment he picked up during a decade working in hardware and software ventures in Silicon Valley. He received both his undergraduate and master’s degree in Accounting and Finance from the University of South Carolina. Don’t be surprised if you receive a call from Rob during an ODI engagement – he is dogged in his pursuit of making sure our clients are satisfied!

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