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Creating An Innovation Culture

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Hosted by Tony Ulwick
Discussion Points
  • Why companies with an innovation culture consistently win
  • The attributes these companies share
  • Techniques to allow ideas to flourish
Duration: 60 Minutes


“Culture eats strategy for breakfast” – Peter Drucker

All companies acquire culture, with or without trying. Some cultures become more innovative than others. How do they accomplish this feat?

In this session, Eric will explain how companies cultivate innovation and will provide specific actions you can take to grow your innovation culture—and take your organization closer to winning your future.

Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

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