Our goal as innovators is to conceptualize products that we know are going to win before we even start development.
So how do we do that?
In this webinar, Tony Ulwick will walk you through steps to build the products your customers actually want. Using product examples, Tony will demonstrate how innovation is a science, not an art.
It’s time to stop guessing and start innovating.
Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.
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