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Webinar

AI and Jobs-to-be-Done: How to make sure your AI efforts are a success


HOSTED BY Tony Ulwick & Laks Srinivasan
Discussion Points
  • Why 85% of AI projects fail
  • The 7 Step process for your AI project to be a success
  • Leveraging ChatGPT
  • Live Q&A with AI Expert Laks Srinivasan
Duration: 55 Minutes

Description

Join innovation pioneer Tony Ulwick and AI expert Laks Srinivasan as they explore the role of AI in addressing your customers’ job-to-be-done. In this webinar, you will learn how to ensure that your AI efforts are a success by understanding the customer’s needs and delivering the right solution.

 

The speakers will discuss how AI can be used to drive innovation and improve customer experiences. They will also share real-world examples of companies that have successfully implemented AI to address customer needs.

 

If you’re interested in learning how to leverage AI to drive innovation and create value for your customers, then you won’t want to miss this webinar. Register now to secure your spot.

 

About Laks:

Laks currently is a Co-Founder and Managing Director at Return on AI Institute, a best practices business research and advisory firm helping enterprises maximize economic and social return on AI. At the institute, he advises non-digital native companies and their leadership teams on understanding, preparing, and executing on AI-driven transformations. Laks, as co-principal investigator, conducts business research and gives public talks and presentations on AI in conferences and other venues such as MIT Sloan Management Review editorial webinars.


Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

Stop guessing. Start innovating.
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