By following the proven Outcome-Driven Innovation framework, Randy and the vAuto team were able to formulate a reliable product growth strategy—and move forward confidently with their innovations.
“ODI has helped us to understand what we do for our clients—and what we could do for our clients. It has broadened our thinking of our place to stand in the marketplace.”
Did it work out? You bet. In Randy’s own words:
“The project had a significant financial impact to the vAuto business. Today, we have about 4,000 clients using the solution, a lot of which I attribute to the work we did with Strategyn to help us understand how to position the product properly and how to innovate and add value.”
The insights vAuto gleaned from the ODI process were so useful that Randy and team continue to use the data to inform product innovation, marketing, M&A activity —several years after project completion.