Strategyn
product positioning

Connect perfectly with your customers
By appealing to their functional and emotional needs

Positioning

Connect perfectly with customers

By appealing to their emotional jobs

Value is created when a product helps customers execute the job-to-be-done better. And value is communicated by explaining to customers how a product does this and by tying that message to the customer’s emotional jobs. Using Outcome-Driven Innovation, we discover the correlation between the customers’ functional and emotional jobs, so you can create messages that hit home and touch the heart. Learn More

Master Jobs-to-be-Done
November 2, 2017 San Francisco

Interested in learning Jobs-to-be-Done theory and putting it into practice at your organization?

Come to our Master Class and learn from JTBD pioneer Tony Ulwick!

Event Information