Stop the infighting about product feature prioritization.

Give your team a blueprint for building a product your customers can’t wait to buy. Our innovation team takes care of the research, data, and strategic insights to make it happen.

Identify and prioritize hidden opportunities

Align the product team on a winning strategy

Become a market leader

Book a demo

Phase 1

JTBD Customer Immersion

Phase 2

Quantify Customer Outcomes

Phase 3

Opportunity Discovery

Phase 4

Strategy Formulation

Phase 5

Launch and Monitor

You spend millions developing products. How much do you invest in making sure they’re the right products?

Fixing your product after launch costs the business 100x more than building what the customer wants from the start.

Outcome-Driven Innovation gives you the confidence you are creating a winning product the first time, decreasing your costs and time to market.

You don’t need more ideas. You need to know which ideas to pursue.

Most teams use the time-consuming “fail fast” approach to test concept after concept with customers.

Our Outcome-Driven Innovation process eliminates the guesswork and gives you the inputs you need to know which ideas will win.

Build Confidently with Outcome-Driven Innovation®

An award-winning product — before development begins

We worked with the Bosch team to conceptualize the award-winning circular saw. They knew with a high level of confidence it would win in the marketplace, all before starting development.

Know what product features your customers actually want

The team had hundreds of ideas for features, but only chose the features they knew their customers would love. They didn’t waste any money or time on features their customers didn’t care about.

Give your team detailed customer instructions

The Outcome-Driven Innovation process gave the Bosch team a prioritized list of needs with the largest market opportunity.

Know your product will win— before development begins

We worked with the Bosch team to conceptualize the award-winning circular saw. They knew with a high level of confidence it would win in the marketplace, all before starting development.

Know what product features your customers actually want

The team had hundreds of ideas for features, but only chose the features they knew their customers would love. They didn’t waste any money or time on features their customers didn’t care about.

Give your team detailed customer instructions

The Outcome-Driven Innovation process gave the Bosch team a prioritized list of needs with the largest market opportunity.

Bosch successfully entered the North American market with what is today one of the top-selling and top-rated circular saws.

The product that resulted from these insights generated more interest and more initial sales than any other product we had created to date.

Andrew Reed

VP, Bosch

Proven over three decades

Strategyn has successfully completed 1000+ growth strategy engagements with a world class blue-chip client base across 30+ industries––helping them generate billions of dollars in revenue.

Healthcare

Philips expands patient monitoring portfolio to solve a broader Job-to-be-Done

See case study

Abbott Medical Optics Wins NorthFace Service Award

See case study

Technology

Microsoft Turns Around A Flailing Business, Doubling Y2Y Revenue

See case study

Cox Automotive Increases Its Product Install Base By 20X

See case study

Consumer Products

Bosch Enters Competitive Market With An Award Winning Product

See case study

Get your product right the first time with Outcome-Driven Innovation

Our innovation team uses a rigorous, scientific process to understand and prioritize your customer opportunities. It’s called Outcome-Driven Innovation.

This innovation process allows you to conceptualize products you know will win — before development begins.

Phase 1

JTBD Customer Immersion

Phase 2

Quantify Customer Needs

Phase 3

Opportunity Discovery

Phase 4

Strategy Formulation

Phase 5

Launch and Monitor

Phase 1

JTBD Customer Immersion

Uncover your customer’s Job-to-be-Done and a complete list of timeless customer needs that instruct your company’s value-creation efforts. Typically results in 75-150 clearly-defined needs.

Phase 2

Quantify Customer Needs

Deploy a structured survey to measure and prioritize every customer need across the dimensions of importance and satisfaction.

Phase 3

Opportunity Discovery

Use statistical analysis of the survey data to determine which customer segments are overserved and underserved — and discover hidden segments of opportunity for innovation.

Phase 4

Strategy Formulation

Build a product plan backed by your data to address the top customer opportunities and win in the market.

Phase 5

Launch & Monitor

Align your teams (executives. marketing, sales, operations) around your data-driven strategy to ensure everyone is on the same page — and confidently bring your product to market.

Success can be 100% predictable

It's time to stop relying on luck.

Set up a 30-minute Demo with one of our innovation practitioners to see how Outcome-Driven Innovation will help you build the next big thing.

Stop the infighting about product feature prioritization.

Phase 1

JTBD Customer Immersion

Phase 2

Quantify Customer Outcomes

Phase 3

Opportunity Discovery

Phase 4

Strategy Formulation

Phase 5

Launch and Monitor

You spend millions developing products. How much do you invest in making sure they’re the right products?

You don’t need more ideas. You need to know which ideas to pursue.

Build Confidently with Outcome-Driven Innovation®

An award-winning product — before development begins

Know what product features your customers actually want

Give your team detailed customer instructions

Know your product will win— before development begins

Know what product features your customers actually want

Give your team detailed customer instructions

Bosch successfully entered the North American market with what is today one of the top-selling and top-rated circular saws.

Andrew Reed

VP, Bosch

Proven over three decades

Healthcare

Technology

Consumer Products

Get your product right the first time with Outcome-Driven Innovation

Phase 1

JTBD Customer Immersion

Phase 2

Quantify Customer Needs

Phase 3

Opportunity Discovery

Phase 4

Strategy Formulation

Phase 5

Launch and Monitor

Phase 1

JTBD Customer Immersion

Phase 2

Quantify Customer Needs

Phase 3

Opportunity Discovery

Phase 4

Strategy Formulation

Phase 5

Launch & Monitor

Success can be 100% predictable

It's time to stop relying on luck.

Set up a 30-minute Demo with one of our innovation practitioners to see how Outcome-Driven Innovation will help you build the next big thing.

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