Give your team a blueprint for building a product your customers can’t wait to buy. Our innovation team takes care of the research, data, and strategic insights to make it happen.
Fixing your product after launch costs the business 100x more than building what the customer wants from the start.
Outcome-Driven Innovation gives you the confidence you are creating a winning product the first time, decreasing your costs and time to market.
Most teams use the time-consuming “fail fast” approach to test concept after concept with customers.
Our Outcome-Driven Innovation process eliminates the guesswork and gives you the inputs you need to know which ideas will win.
Strategyn has successfully completed 1000+ growth strategy engagements with a world class blue-chip client base across 30+ industries––helping them generate billions of dollars in revenue.
Philips expands patient monitoring portfolio to solve a broader Job-to-be-Done
Abbott Medical Optics Wins NorthFace Service Award
Microsoft Turns Around A Flailing Business, Doubling Y2Y Revenue
Cox Automotive Increases Its Product Install Base By 20X
Our innovation team uses a rigorous, scientific process to understand and prioritize your customer opportunities. It’s called Outcome-Driven Innovation.
This innovation process allows you to conceptualize products you know will win — before development begins.
Uncover your customer’s Job-to-be-Done and a complete list of timeless customer needs that instruct your company’s value-creation efforts. Typically results in 75-150 clearly-defined needs.
Deploy a structured survey to measure and prioritize every customer need across the dimensions of importance and satisfaction.
Use statistical analysis of the survey data to determine which customer segments are overserved and underserved — and discover hidden segments of opportunity for innovation.
Build a product plan backed by your data to address the top customer opportunities and win in the market.
Align your teams (executives. marketing, sales, operations) around your data-driven strategy to ensure everyone is on the same page — and confidently bring your product to market.
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