Define and select markets through a Jobs-to-be-Done lens.
Our market selection tool includes over 40 unique criteria to consider when selecting which market to enter or pursue. For example, would you rather enter a market that has 5 thousand job executors, or 5 million? Or a market that is focused on a job that is executed annually or daily?
Using this tool as a guide, an entrepreneur, start-up, venture firm or corporate planning team can prioritize its market portfolio and discover which markets are worthy of investment.