Jobs-to-be-Done Theory provides a framework for defining, categorizing, capturing, and organizing all your customers’ needs. It also helps to understand the relationship between them. Moreover, when using this framework, a complete set of need statements can be captured in days—rather than months—and the statements themselves are valid for years—rather than quickly becoming obsolete.
Needless to say, if you are not using Jobs Theory as the foundation for a needs framework, you are arguably missing out on the biggest benefit of the theory’s application. This article introduces the proven needs ontology that Strategyn’s clients use to inform and ensure their growth.