STRATEGYN WHITE PAPERS

The History of Jobs-to-be-Done and Outcome-Driven Innovation

Learn the origins of these transformational concepts.

This white paper describes the problem that Ulwick was trying to solve, key revelations, how the ODI process was created, how jobs-to-be-done emerged and other fun facts that will keep you amused.

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The History of Jobs-to-be-Done and Outcome-Driven Innovation

Learn the origins of these transformational concepts.

Join thousands of product leaders and enjoy product news and fresh ideas delivered to your inbox

Newsletter Signup