The Core Tenets of Jobs-to-be-Done Theory

Jobs-to-be-Done Theory is comprised of a group of principles or tenets that explain how to make marketing more effective and innovation more predictable by focusing on the customer’s job-to-be-done.

In this white paper, you will learn the core tenets behind the Jobs-to-be-Done Theory. You will also learn how to use them to inform your strategy, marketing, innovation, development and M&A initiatives. Because these tenets are proven in practice, you can confidently use them as the building blocks for predictable growth.