Outcome-Driven Innovation® (ODI) is a strategy and innovation process that ties customer-defined metrics to the “job-to-be-done”, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth. ODI has an 86 percent success rate—a five-fold improvement over the industry average.
In this 36 minute video, you will learn from the inventor of ODI how the process works and how to apply it to win in your markets and accelerate growth through innovation.