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STRATEGYN WHITE PAPERS

Outcome-Driven Ideation™

Devise solutions that explicitly address your customer’s most underserved needs.

Ideation is the creative process of generating, developing, and communicating new ideas for products and services; it is the idea generation phase of the innovation process.

In this white paper Tony Ulwick explains how Outcome-Driven Ideation changes the way companies approach concept generation and testing. Learn how to take your ideation process to the next level and consistently generate breakthrough ideas.


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