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Building a Corporate Culture of Innovation

Some practical advice for innovation managers.

Building a corporate culture of innovation is a huge undertaking. But why make it more difficult than it needs to be?

This white paper focuses on the challenges companies face when trying to create a corporate culture of innovation. During a conversation with an executive trying to do just that, Tony Ulwick discusses his thoughts on the matter and introduces an innovation culture building model he calls “directed innovation.”


Stop guessing. Start innovating.
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