We’ve successfully translated the creativity principles of several popular methods, along with all the TRIZ principles, into 3 sets of actionable, context-specific creativity triggers:
- Product platform creativity triggers; for conceptualizing altogether new product and service platforms
- Business model creativity triggers; for business model improvement
- Feature set creativity triggers; for conceptualizing features for existing products
These 81 creativity triggers are based on proven principles and have been used to generate high-caliber, breakthrough, and often-patentable ideas. They are stated in a context and in a language that people can understand and apply, and are certain to jump-start and fuel your next ideation session.

