The History of Jobs-to-be-Done and Outcome-Driven Innovation

Learn the origins of these transformational concepts.

Learn how Strategyn’s founder Tony Ulwick and the Strategyn team pioneered the Outcome-Driven Innovation process and what has become known as Jobs-to-be-Done Theory.

This white paper describes the problem that Ulwick was trying to solve, key revelations, how the ODI process was created, how jobs-to-be-done emerged and other fun facts that will keep you amused.