Blueprint for Building a Customer-Centric Culture of Innovation

Companies understand the value of becoming customer-centric, but the transformation is challenging. In our engagements with Fortune 1000 companies, we have been asked many times, “How do you build a customer-centric culture of innovation in a company that historically has been idea or technology driven?”

In this paper, Tony Ulwick offers guidance for doing just that. Our approach, which is based on decades of experience and has a track record of success, is proven to deliver the greatest impact in the shortest time.