Strategyn
Reinventing Innovation

Innovation Patents

Twelve patents issued.
More patents pending.
A breakthrough in innovation.

In 1996, Strategyn’s founder and innovation expert Tony Ulwick filed several patents on an invention that brought dramatic improvements to the strategy and innovation process. The first of his innovation patents was issued by the United States Trademark and Patent Office in September 1999. This solidified Ulwick and Strategyn as the pioneers of jobs-to-be-done innovation theory and signaled the transformation of that theory into practice.

Strategyn’s innovation patents cover all elements of the innovation process: from the way customers, markets and needs are defined, to the way markets are segmented and sized and the way product and service concepts are constructed and tested. Strategyn continues to reinvent the innovation process with its unique perspective and breakthrough thinking. Learn more about Strategyn’s innovation patents and success.

United States Patent
Eskey, et al.
8,666,977
March 4th, 2014

Needs-based mapping and processing engine

Abstract

A mechanism is disclosed that dramatically minimizes the time it takes to gather needs, dramatically minimizes the expense it takes to gather those needs, and ensures those statements are formulated in manner that comply with a set of rules designed to ensure the right inputs are used in downstream strategy formulation, marketing, product development, and related company workflows. In addition, the mechanism may or may not minimize the time it takes for a company to acquire the capability to uncover these needs statements.

United States Patent
Haynes, III, et al.
8,655,704
February 18, 2014

Commercial investment analysis

Abstract

A technique for performing commercial venture analysis involves establishing an empirically-derived structure and evaluating companies using analytical techniques within that structure. The technique may involve defining jobs, or goals a customer is attempting to reach, with dozens or even hundreds of outcomes. Ideally, the structure and tools facilitate analysis that would not be possible otherwise. Moreover, the nature of the system enables real-time input for changing conditions and the ability to calculate returns for new markets in which products or services do not exist.

United States Patent
Haynes, III, et al.
8,583,469
November 12, 2013

Facilitating growth investment decisions

Abstract

A technique for performing securable market analysis involves establishing an empirically-derived structure and evaluating market size using analytical techniques within that structure. Inputs to a system that incorporates the technique can include a functional job and related emotional and consumption jobs, if any; importance levels; satisfaction levels; job executors; and willingness-to-pay.

United States Patent
Haynes, III, et al.
8,543,442
September 24, 2013

Commercial investment analysis

Abstract

A technique for performing commercial venture analysis involves establishing an empirically-derived structure and evaluating companies using analytical techniques within that structure. The technique may involve defining jobs, or goals a customer is attempting to reach, with dozens or even hundreds of outcomes. Ideally, the structure and tools facilitate analysis that would not be possible otherwise. Moreover, the nature of the system enables real-time input for changing conditions and the ability to calculate returns for new markets in which products or services do not exist.

United States Patent
Ulwick
8,494,894
July 23, 2013

Universal customer based information and ontology platform for business information and innovation management

Abstract

Our most recent Outcome-Driven Innovation (ODI) patent that integrates jobs-to-be-done theory and the ODI process into an enterprise solution that guides strategy and innovation decision making.

United States Patent
Haynes, III, et al.
8,214,244
July 3, 2012

Commercial investment analysis

Abstract

The latest in our portfolio of innovation patents protects a technique for performing commercial venture analysis involves establishing an empirically-derived structure and evaluating companies using analytical techniques within that structure. The technique may involve defining jobs, or goals a customer is attempting to reach, with dozens or even hundreds of outcomes. Ideally, the structure and tools facilitate analysis that would not be possible otherwise. Moreover, the nature of the system enables real-time input for changing conditions and the ability to calculate returns for new markets in which products or services do not exist. It allows the quantification of The Securable Market™.

United States Patent
Ulwick
7,340,409
March 4, 2008

Computer based process for strategy evaluation and optimization based on customer desired outcomes and predictive metrics

Abstract

A computer program product for use with a computer system for providing a process for strategy evaluation and optimization, having a computer-readable medium of instructions for directing a computer to evaluate data for optimizing strategic options. The product includes data storage relating to specific desired outcomes relating to a specific process for an identified customer set and data relating to metrics which predict the satisfaction of desired outcomes. The process has a computer program for quantifying the degree to which each metric predicts satisfaction of each customer desired outcome. Users define strategic options; each option is designed to satisfy customer desired outcomes. A computer program quantifies the degree to which each strategic option satisfies customer desired outcomes. A plurality of strategic options is evaluated.

United States Patent
Ulwick
6,115,691
September 5, 2000

Computer based process for strategy evaluation and optimization based on customer desired outcomes and predictive metrics

Abstract

A computer program product for use with a computer system for providing a process for strategy evaluation and optimization, the computer program product comprising a computer-readable medium of instructions for directing a computer to evaluate data for optimizing strategic options including: (1) data storage for storing data relating to specific desired outcomes relating to a specific process for an identified customer set; (2) the data storage further storing data relating to metrics which predict the satisfaction of the desired outcomes; (3) data processing unit including computer program for quantifying the degree to which each of the metrics predict satisfaction of each of the customer desired outcomes; (4) input unit for defining strategic options, each of the strategic options designed to satisfy the customer desired outcomes; (5) data processing unit including computer program for quantifying the degree to which each of the strategic options satisfy the customer desired outcomes; (6) and evaluating a plurality of strategic options thus yielding a strategic option which best satisfies the customer desired outcomes.

United States Patent
Ulwick
6,085,165
July 4, 2000

Process and system for outcome based mass customization

Abstract

A system and process for configuration and optimization of an electronic device is provided wherein a user is presented with, and prioritizes, device specific desired outcomes, whereafter a computer subroutine prioritizes the desired outcomes and corresponding predictive metrics and device features resulting in a set of implementation commands which are then transmitted to the device which automatically configures customizable features accordingly such that the device is customized based on the user’s prioritized desired outcomes.

United States Patent
Ulwick
5,963,910
October 5, 1999

Computer based process for strategy evaluation and optimization based on customer desired outcomes and predictive metrics

Abstract

A computer program product for use with a computer system for providing a process for strategy evaluation and optimization, said computer program product comprising a computer-readable medium of instructions for directing a computer to evaluate data for optimizing strategic options including: (1) data storage means for storing data relating to specific desired outcomes relating to a specific process for an identified customer set; (2) said data storage means further storing data relating to metrics which predict the satisfaction of said desired outcomes; (3) data processing means including computer program means for quantifying the degree to which each of said metrics predict satisfaction of each of said customer desired outcomes; (4) input means for defining strategic options, each of said strategic options designed to satisfy said customer desired outcomes; (5) data processing means including computer program means for quantifying the degree to which each of said strategic options satisfy said customer desired outcomes; (6) and means for evaluating a plurality of strategic options thus yielding a strategic option which best satisfies said customer desired outcomes.

Master Jobs-to-be-Done
November 2, 2017 San Francisco

Interested in learning Jobs-to-be-Done theory and putting it into practice at your organization?

Come to our Master Class and learn from JTBD pioneer Tony Ulwick!

Event Information