Outcome-Driven Innovation® is the world’s most powerful innovation process. Our books, white papers, articles, webinars, blog and courses explain how and why it works and how to put it into practice.
White Papers, Books & More
Learn how to put Jobs-to-be-Done Theory into practice with Outcome-Driven Innovation and achieve innovation excellence.
Turn Customer Input into Innovation
Learn about Strategyn’s first successful application of its Outcome-Driven Innovation process in this seminal 2002 Harvard Business Review article. HBR voted it one of the best new business ideas of the year.
The most popular book on Jobs Theory and Outcome-Driven Innovation is now available – free – as both an e-book and audiobook. Get your copy today and learn what it takes to transform innovation from an art to a science.
JOBS-TO-BE-DONE WHITE PAPERS
What Is Jobs-to-be-Done?
Jobs Theory is based on the notion that people buy products and services to get “jobs” done. But that’s just the tip of the iceberg. Learn how looking through this powerful lens will transform the way you think about innovation.
OUTCOME-DRIVEN INNOVATION WHITE PAPERS
What Is Outcome-Driven Innovation?
Learn how this breakthrough strategy and innovation process brings clarity, speed and predictability to the fuzzy front end of innovation. Put it into practice and increase your chances of success at innovation by 5X.
This revolutionary segmentation methodology reveals hidden segments of opportunity, why they exist, how they are different, what desired outcomes are unmet in each segment, the degree to which they are unmet, and more.
Ideas-First or Needs-First: What Would Edison Say?
Learn from Thomas Edison’s great-grandniece, Sarah Miller Caldicott, how Edison’s initial failures inspired him to adopt a needs-first approach to innovation; an approach she says closely resembles our Outcome-Driven Innovation process.
JTBD White Papers
ODI White Papers
Other White Papers