https://strategyn.com/ 2026-05-04T19:59:34+00:00 https://strategyn.com/wp-content/uploads/2020/01/Logo-e1707931539289.png https://strategyn.com/wp-content/uploads/2020/11/Jobs-to-be-Done-Book_Facing-left_darkblueshadow.png https://strategyn.com/wp-content/uploads/2025/10/Ulwick58-sqaure-scaled.jpg https://strategyn.com/wp-content/uploads/2026/05/home-engineer.jpg https://strategyn.com/wp-content/uploads/2023/04/small-blue-arrow.svg https://strategyn.com/wp-content/uploads/2026/05/lens-cropped.png https://strategyn.com/wp-content/uploads/2023/04/small-blue-arrow.svg https://strategyn.com/wp-content/uploads/2022/10/grwoth.jpg https://strategyn.com/wp-content/uploads/2023/04/small-blue-arrow.svg https://strategyn.com/wp-content/uploads/2023/07/Hereo-Strategyn-Training-Image-v2-e1690224051206.png https://strategyn.com/wp-content/uploads/2023/04/small-blue-arrow.svg https://strategyn.com/wp-content/uploads/2023/04/whatlearnerssay-1-e1682634008866.png https://strategyn.com/wp-content/uploads/2023/05/odipro-logo-white.svg https://strategyn.com/resource-sitemap/ 2023-07-19T16:32:42+00:00 https://strategyn.com/tony/ 2025-06-04T22:52:27+00:00 https://strategyn.com/html-sitemap/ 2025-10-13T19:07:01+00:00 https://strategyn.com/outcome-driven-innovation/who-is-your-customer/ 2025-11-03T17:58:24+00:00 https://strategyn.com/wp-content/uploads/2024/06/Silhouette.png https://strategyn.com/outcome-driven-innovation/market-opportunity/ 2025-11-03T19:00:17+00:00 https://strategyn.com/wp-content/uploads/2024/06/market-research-2-1.jpg https://strategyn.com/outcome-driven-innovation/market-sizing/ 2025-11-03T19:05:57+00:00 https://strategyn.com/wp-content/uploads/2024/06/latop-with-globe-Polygon-2-1.jpg https://strategyn.com/outcome-driven-innovation/competitive-analysis/ 2025-11-03T19:06:22+00:00 https://strategyn.com/wp-content/uploads/2024/06/market-research-2-1.jpg https://strategyn.com/outcome-driven-innovation/concept-testing/ 2025-11-03T19:11:01+00:00 https://strategyn.com/wp-content/uploads/2024/06/laptop-with-data-simple-scaled.png https://strategyn.com/outcome-driven-innovation/pricing-strategy-framework/ 2025-11-03T19:11:47+00:00 https://strategyn.com/wp-content/uploads/2024/06/money-symbol.jpg https://strategyn.com/outcome-driven-innovation/product-positioning/ 2025-11-03T19:12:32+00:00 https://strategyn.com/wp-content/uploads/2024/06/king-chess-piece.jpg https://strategyn.com/webinars-landing/ 2025-11-05T19:41:12+00:00 https://strategyn.com/thank-you-newsletter/ 2025-11-07T16:54:50+00:00 https://strategyn.com/innovation-patents/ 2025-11-07T21:18:12+00:00 https://strategyn.com/leadership/mitch-auran-cfo2/ 2025-11-14T18:11:26+00:00 https://strategyn.com/wp-content/uploads/2019/10/Mitch-Auran.jpg https://strategyn.com/what-customers-want/ 2025-11-14T18:26:58+00:00 https://strategyn.com/wp-content/uploads/2019/10/what_customers_want11.png https://strategyn.com/jtbd-playbook-download/ 2025-11-14T19:23:47+00:00 https://strategyn.com/wp-content/uploads/2022/09/JTBD-Playbook_mockup2-1200x800-1.png https://strategyn.com/jobs-to-be-done/jobs-to-be-done-examples/ 2025-11-15T23:54:02+00:00 https://strategyn.com/wp-content/uploads/2024/11/Image-1-JTBD.png https://strategyn.com/wp-content/uploads/2023/01/Jobs-to-be-Done-Book.png https://strategyn.com/wp-content/uploads/2024/03/Case-study-ccard-cordis.png https://strategyn.com/wp-content/uploads/2024/03/cox-banner-image.png https://strategyn.com/wp-content/uploads/2022/09/JTBD-Playbook_mockup2-1200x800-1-1024x683.png https://strategyn.com/wp-content/uploads/2025/10/Ulwick58-sqaure-scaled.jpg https://strategyn.com/outcome-driven-innovation/jumpstart-your-creativity/ 2025-11-16T00:48:44+00:00 https://strategyn.com/wp-content/uploads/2024/06/king-chess-piece.jpg https://strategyn.com/language-of-innovation/ 2025-11-16T23:27:51+00:00 https://strategyn.com/wp-content/uploads/2024/09/The-Language-of-Outcome-Driven-Innovation-1-1.png https://strategyn.com/wp-content/uploads/2024/09/The-Language-of-Outcome-Driven-Innovation-1.png https://strategyn.com/webinar-thank-you/ 2025-11-16T23:33:31+00:00 https://strategyn.com/download-expired/ 2025-11-16T23:37:52+00:00 https://strategyn.com/reimbursement-email-template/ 2025-11-16T23:38:49+00:00 https://strategyn.com/careers/ 2025-11-17T00:02:29+00:00 https://strategyn.com/wp-content/uploads/2019/10/union-station.jpg https://strategyn.com/innovation-management-consulting/ 2025-11-17T04:15:51+00:00 https://strategyn.com/wp-content/uploads/2024/10/strategyn-capability-services.png https://strategyn.com/wp-content/uploads/2024/07/image.jpg https://strategyn.com/wp-content/uploads/2024/10/Assess-and-Align-2.png https://strategyn.com/wp-content/uploads/2024/10/Strategy-and-Roadmap-1.png https://strategyn.com/wp-content/uploads/2024/10/training.png https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/wp-content/uploads/2025/11/innovation-capability.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/wp-content/uploads/2024/10/arrow-down.svg https://strategyn.com/wp-content/uploads/2024/10/decline.svg https://strategyn.com/wp-content/uploads/2024/10/talent.svg https://strategyn.com/wp-content/uploads/2025/08/woman-executive-talking.png https://strategyn.com/book-a-call-thank-you-page/ 2025-11-17T05:35:41+00:00 https://strategyn.com/fundamentals-class-thank-you/ 2025-11-17T05:37:24+00:00 https://strategyn.com/jobs-to-be-done/customer-centered-innovation-map/ 2025-11-17T22:58:24+00:00 https://strategyn.com/wp-content/uploads/2019/11/Untitled-design-4.png https://strategyn.com/wp-content/uploads/2016/07/Job-Map.png https://strategyn.com/jobs-to-be-done/consulting/ 2025-11-18T20:34:28+00:00 https://strategyn.com/wp-content/uploads/2022/10/Philips_logo_new.svg https://strategyn.com/wp-content/uploads/2024/11/Microsoft_logo_2012.svg.png https://strategyn.com/wp-content/uploads/2022/03/Cox-Automotive-Logo-2021-1536x649-1.png https://strategyn.com/wp-content/uploads/2023/04/abbott-1.png https://strategyn.com/wp-content/uploads/2024/03/mvp-logo.svg https://strategyn.com/wp-content/uploads/2024/03/quote-icon.png https://strategyn.com/wp-content/uploads/2023/04/small-blue-arrow.svg https://strategyn.com/wp-content/uploads/2022/10/updated-fan.svg https://strategyn.com/jobs-to-be-done/jobs-to-be-done-theory/ 2025-11-18T22:30:22+00:00 https://strategyn.com/wp-content/uploads/2024/03/jtbd-book-cta.png https://strategyn.com/ideation-process-steps/ 2025-11-19T00:27:31+00:00 https://strategyn.com/wp-content/uploads/2023/01/lightbulb.svg https://strategyn.com/jobs-to-be-done/jobs-to-be-done-playbook/what-is-jobs-to-be-done/ 2025-11-19T22:14:42+00:00 https://strategyn.com/wp-content/uploads/2021/01/JTBD-Playbook_Feature-Ch01_1200x628_72.png https://strategyn.com/wp-content/uploads/2022/09/JTBD-Playbook_mockup2-1200x800-1.png https://strategyn.com/wp-content/uploads/2022/06/Sustaining-Strategy_2021@1440-1.png https://strategyn.com/wp-content/uploads/2022/10/JTBD-Playbook-400x518-1.png https://strategyn.com/outcome-driven-ai/ 2025-12-05T20:25:15+00:00 https://strategyn.com/wp-content/uploads/2026/05/Outcome-driven-AI-scaled.png https://strategyn.com/jobs-to-be-done/case-studies/ 2025-12-05T20:27:26+00:00 https://strategyn.com/wp-content/uploads/2022/03/Explore-Our-Case-Studies.png https://strategyn.com/team/ 2025-12-05T21:13:14+00:00 https://strategyn.com/wp-content/uploads/2020/01/Logo-e1707931539289.png https://strategyn.com/wp-content/uploads/2019/11/Tony.jpg https://strategyn.com/wp-content/uploads/2019/10/Mitch-Auran.jpg https://strategyn.com/wp-content/uploads/2019/10/Sabeen-Sattar.jpg https://strategyn.com/wp-content/uploads/2019/11/Rob-Schade.jpg https://strategyn.com/wp-content/uploads/2023/03/jone-dome-trimmed-web.jpg https://strategyn.com/wp-content/uploads/2019/11/Bob-Pennisi.jpg https://strategyn.com/newsletter/ 2026-01-05T18:54:02+00:00 https://strategyn.com/wp-content/uploads/2024/09/Newsletter-Landing-Featured-Image@1x.png https://strategyn.com/wp-content/uploads/2024/09/white-fan-logo.png https://strategyn.com/wp-content/uploads/2024/09/Hole.png https://strategyn.com/wp-content/uploads/2024/09/white-fan-logo.png https://strategyn.com/wp-content/uploads/2024/09/jtbd-market-definition-canvas.png https://strategyn.com/wp-content/uploads/2024/09/white-fan-logo.png https://strategyn.com/wp-content/uploads/2024/09/fan-text-in-circle-corrected-scaled.png https://strategyn.com/wp-content/uploads/2024/09/white-fan-logo.png https://strategyn.com/wp-content/uploads/2024/09/AdobeStock_241976295-golden-egg-small.jpg https://strategyn.com/wp-content/uploads/2024/09/white-fan-logo.png https://strategyn.com/wp-content/uploads/2024/09/GROWTH-MATRIX.png https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/services/ 2026-01-05T20:00:24+00:00 https://strategyn.com/wp-content/uploads/2024/10/featured-image.png https://strategyn.com/wp-content/uploads/2024/10/AdobeStock_337102156_engineer-1920x1200.jpeg https://strategyn.com/wp-content/uploads/2024/10/arrow.svg https://strategyn.com/wp-content/uploads/2025/11/AdobeStock_478992582-growth-16-9-scaled.jpg https://strategyn.com/wp-content/uploads/2024/10/arrow.svg https://strategyn.com/wp-content/uploads/2023/07/Hereo-Strategyn-Training-Image-v2-e1690224051206.png https://strategyn.com/wp-content/uploads/2024/10/arrow.svg https://strategyn.com/jobs-to-be-done/jobs-to-be-done-playbook/put-jtbd-into-practice/ 2026-01-07T22:00:16+00:00 https://strategyn.com/wp-content/uploads/2021/06/JTBD-Playbook_Feature-Images_1200x628_72-1.png https://strategyn.com/wp-content/uploads/2022/09/JTBD-Playbook_mockup2-1200x800-1.png https://strategyn.com/wp-content/uploads/2022/10/JTBD-Playbook-400x518-1.png https://strategyn.com/outcome-driven-innovation/market-selection/ 2026-01-12T16:38:41+00:00 https://strategyn.com/wp-content/uploads/2024/06/chess-piece-1.png https://strategyn.com/jobs-to-be-done/jobs-to-be-done-playbook/ 2026-01-12T17:38:22+00:00 https://strategyn.com/wp-content/uploads/2022/02/JTBD-Playbook_Feature-Images_1200x628_v2-1-scaled.png https://strategyn.com/jobs-to-be-done/jobs-to-be-done-playbook/build-your-job-map/ 2026-01-12T19:12:22+00:00 https://strategyn.com/wp-content/uploads/2021/04/JTBD-Playbook_Feature-Images_1200x628_72v4.png https://strategyn.com/wp-content/uploads/2022/09/JTBD-Playbook_mockup2-1200x800-1.png https://strategyn.com/wp-content/uploads/2019/10/Purple-Cross.png https://strategyn.com/wp-content/uploads/2024/11/Job-Map-Worksheet.png https://strategyn.com/wp-content/uploads/2022/10/JTBD-Playbook-400x518-1.png https://strategyn.com/innovation-training/ 2026-01-12T20:33:02+00:00 https://strategyn.com/wp-content/uploads/2024/11/battle-tested-industries-1536x1012.png https://strategyn.com/wp-content/uploads/2024/11/Job-Done-Perfectly-scaled.png https://strategyn.com/wp-content/uploads/2024/11/Opportunit-Landscape.png https://strategyn.com/wp-content/uploads/2024/11/product-concept-strategyn-1.png https://strategyn.com/wp-content/uploads/2025/01/small-tony-lecturing.png https://strategyn.com/wp-content/uploads/2025/01/team-training-strategyn-1.jpg https://strategyn.com/wp-content/uploads/2025/01/ODI-platform-Copy.png https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/wp-content/uploads/2025/08/woman-executive-talking.png https://strategyn.com/innovation-capability/ 2026-01-12T20:59:19+00:00 https://strategyn.com/wp-content/uploads/2024/10/strategyn-capability-services.png https://strategyn.com/wp-content/uploads/2024/07/image.jpg https://strategyn.com/wp-content/uploads/2024/10/Assess-and-Align-2-1024x573.png https://strategyn.com/wp-content/uploads/2024/10/Strategy-and-Roadmap-1.png https://strategyn.com/wp-content/uploads/2024/10/training-1024x576.png https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/wp-content/uploads/2022/02/strategyn-logo-white@3x.png https://strategyn.com/wp-content/uploads/2024/10/free-assessment-book.png https://strategyn.com/wp-content/uploads/2024/10/arrow-down.svg https://strategyn.com/wp-content/uploads/2024/10/decline.svg https://strategyn.com/wp-content/uploads/2024/10/talent.svg https://strategyn.com/wp-content/uploads/2025/08/woman-executive-talking.png https://strategyn.com/blog-home/ 2026-01-12T21:26:15+00:00 https://strategyn.com/about-us/ 2026-01-12T21:27:07+00:00 https://strategyn.com/wp-content/uploads/2016/09/about-us.png https://strategyn.com/wp-content/uploads/2022/10/updated-fan.svg https://strategyn.com/wp-content/uploads/2025/01/Strategyn-working-with-us@2x.png https://strategyn.com/wp-content/uploads/2023/01/Jobs-to-be-Done-Book-768x1032.png https://strategyn.com/odi-single-source/ 2026-01-15T19:35:30+00:00 https://strategyn.com/wp-content/uploads/2026/05/ODI-single-source-scaled.png https://strategyn.com/wp-content/uploads/2015/10/arm-and-hammer.png https://strategyn.com/wp-content/uploads/2024/11/Microsoft_logo_2012.svg.png https://strategyn.com/wp-content/uploads/2025/08/Medtronic_idOf910Br8_0-1.svg https://strategyn.com/wp-content/uploads/2025/08/Johnson_and_Johnson_Logo.svg https://strategyn.com/wp-content/uploads/2025/08/pg.png https://strategyn.com/wp-content/uploads/2025/08/Bosch-logo.svg https://strategyn.com/wp-content/uploads/2025/08/Strategy-Chart-Benefits-scaled.png https://strategyn.com/wp-content/uploads/2025/08/Asset-33@1000x.png https://strategyn.com/wp-content/uploads/2025/07/sia-entirebusiness-1.png https://strategyn.com/wp-content/uploads/2025/08/chart-success-rate-strategyn@1000x.png https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/wp-content/uploads/2025/08/woman-executive-talking.png https://strategyn.com/sia/ 2026-01-15T20:57:10+00:00 https://strategyn.com/wp-content/uploads/2026/05/sia-landing-scaled.png https://strategyn.com/wp-content/uploads/2025/07/sia-animated-banner.gif https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/07/sia-entirebusiness-1.png https://strategyn.com/wp-content/uploads/2025/06/Sia-Images.png https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/whatsiadoes.png https://strategyn.com/wp-content/uploads/2025/06/card1.png https://strategyn.com/wp-content/uploads/2025/06/card2.png https://strategyn.com/wp-content/uploads/2025/06/card3.png https://strategyn.com/wp-content/uploads/2025/06/card4.png https://strategyn.com/wp-content/uploads/2025/06/card5.png https://strategyn.com/wp-content/uploads/2025/06/card6.png https://strategyn.com/wp-content/uploads/2025/06/card7.png https://strategyn.com/wp-content/uploads/2025/06/card8.png https://strategyn.com/wp-content/uploads/2025/06/card9.png https://strategyn.com/wp-content/uploads/2025/06/card10.png https://strategyn.com/wp-content/uploads/2025/06/card11.png https://strategyn.com/wp-content/uploads/2025/06/card12.png https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/resources/ 2026-01-15T21:07:16+00:00 https://strategyn.com/wp-content/uploads/2022/02/JTBD-Playbook-Cover-Mockup_1440.png https://strategyn.com/wp-content/uploads/2020/02/Screenshot-2020-02-07-21.00.33.png https://strategyn.com/wp-content/uploads/2019/10/j-t-b-d-in-practice-book-copyac.png https://strategyn.com/wp-content/uploads/2020/02/Screenshot-2020-02-07-21.02.41-e1581186599879.png https://strategyn.com/wp-content/uploads/2020/02/Screenshot-2020-02-08-14.22.44-e1581200956236.png https://strategyn.com/wp-content/uploads/2020/02/Screenshot-2020-02-08-13.19.08-e1581202506732.png https://strategyn.com/wp-content/uploads/2019/07/Untitled-design-2-e1581197564761.jpg https://strategyn.com/wp-content/uploads/2020/02/55c680602f65e17eee042a3da53fc13a.jpeg https://strategyn.com/wp-content/uploads/2024/11/Opportunit-Landscape.png https://strategyn.com/wp-content/uploads/2020/02/shutterstock_583869832-e1666379250530.jpg https://strategyn.com/wp-content/uploads/2020/02/Screenshot-2020-02-09-09.25.29-e1581269356880.png https://strategyn.com/wp-content/uploads/2020/02/shutterstock_445365124-e1666381828958.jpg https://strategyn.com/wp-content/uploads/2020/02/shutterstock_638008750-e1666381848100.jpg https://strategyn.com/tony-book-a-call-thank-you-page/ 2026-01-15T21:16:12+00:00 https://strategyn.com/wp-content/uploads/2024/08/rainbow-wave@2x-scaled.png https://strategyn.com/service-innovation/ 2026-01-15T21:26:56+00:00 https://strategyn.com/wp-content/uploads/2012/09/aboutus_hero42.jpg https://strategyn.com/legal/ 2026-01-15T21:27:28+00:00 https://strategyn.com/outcome-driven-innovation/ 2026-01-16T19:01:38+00:00 https://strategyn.com/wp-content/uploads/2024/11/ODI_process-Strategyn.png https://strategyn.com/wp-content/uploads/2024/11/strategyn-odi-process-2.png https://strategyn.com/wp-content/uploads/2024/11/Step-One-ODI-PRocess.png https://strategyn.com/wp-content/uploads/2024/11/discover-2-strategyn.png https://strategyn.com/wp-content/uploads/2024/11/Step-One-ODI-PRocess-step-2.png https://strategyn.com/wp-content/uploads/2024/11/Desired-Outcome.png https://strategyn.com/wp-content/uploads/2024/11/Step-One-ODI-PRocess-step-3.png https://strategyn.com/wp-content/uploads/2024/11/Opportunit-Landscape.png https://strategyn.com/wp-content/uploads/2024/11/Step-One-ODI-PRocess-step-4.png https://strategyn.com/wp-content/uploads/2024/11/Step-One-ODI-PRocess-step-5.png https://strategyn.com/wp-content/uploads/2024/09/numbers.png https://strategyn.com/wp-content/uploads/2024/11/product-segment-strategyn.png https://strategyn.com/wp-content/uploads/2024/09/numbers-copy.png https://strategyn.com/wp-content/uploads/2024/11/product-strategy-strategyn.png https://strategyn.com/wp-content/uploads/2024/09/numbers-copy-2.png https://strategyn.com/wp-content/uploads/2024/11/product-concept-strategyn-1.png https://strategyn.com/wp-content/uploads/2024/11/Job-Done-Perfectly.png https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/wp-content/uploads/2024/11/battle-tested-industries.png https://strategyn.com/wp-content/uploads/2025/08/woman-executive-talking.png https://strategyn.com/tony-ulwick/ 2026-01-19T16:29:04+00:00 https://strategyn.com/wp-content/uploads/2012/11/Innovation-Expert.jpg https://strategyn.com/wp-content/uploads/2025/04/Tony-Ulwick.jpg https://strategyn.com/wp-content/uploads/2025/06/strategyn-jtbd-book_transparent-1.png https://strategyn.com/contact/ 2026-01-20T19:40:45+00:00 https://strategyn.com/jobs-to-be-done/jobs-to-be-done-playbook/put-jtbd-into-practice/executives-benefits/ 2026-01-20T19:56:54+00:00 https://strategyn.com/wp-content/uploads/2021/06/JTBD-Playbook_Feature-Images_1200x628_72-3.png https://strategyn.com/wp-content/uploads/2025/05/jtbd-book.png https://strategyn.com/jobs-to-be-done/jobs-to-be-done-playbook/put-jtbd-into-practice/product-teams-benefits/ 2026-01-20T19:57:41+00:00 https://strategyn.com/wp-content/uploads/2025/05/jtbd-book.png https://strategyn.com/jobs-to-be-done/jobs-to-be-done-playbook/put-jtbd-into-practice/marketing-teams-benefits/ 2026-01-20T19:58:18+00:00 https://strategyn.com/wp-content/uploads/2021/06/JTBD-Playbook_Feature-Images_1200x628_72-2.png https://strategyn.com/wp-content/uploads/2025/05/jtbd-book.png https://strategyn.com/contact/confirmation/ 2026-03-02T22:59:21+00:00 https://strategyn.com/wp-content/uploads/2024/08/rainbow-wave@2x-scaled.png https://strategyn.com/outcome-driven-innovation/understanding-customer-needs/ 2026-03-20T18:51:18+00:00 https://strategyn.com/wp-content/uploads/2024/06/hand-holding-puzzle-2-1.jpg https://strategyn.com/wp-content/uploads/2019/10/Top-5-Myths.jpg https://strategyn.com/outcome-driven-innovation/market-segmentation-process/ 2026-03-20T18:53:54+00:00 https://strategyn.com/wp-content/uploads/2012/09/aboutus_hero42.jpg https://strategyn.com/wp-content/uploads/2024/06/hands-puzzle-1.jpg https://strategyn.com/jobs-to-be-done/history-of-jtbd/ 2026-03-20T18:55:31+00:00 https://strategyn.com/wp-content/uploads/2023/02/featured-image-scaled.png https://strategyn.com/wp-content/uploads/2023/02/clock-isolated.png https://strategyn.com/wp-content/uploads/2025/08/woman-executive-talking.png https://strategyn.com/jobs-to-be-done/jobs-to-be-done-playbook/define-your-market/ 2026-03-20T18:57:59+00:00 https://strategyn.com/wp-content/uploads/2022/02/JTBD-Playbook_Feature-Images_1200x628_v2-scaled.png https://strategyn.com/wp-content/uploads/2025/11/image.png https://strategyn.com/wp-content/uploads/2022/09/JTBD-Playbook_mockup2-1200x800-1.png https://strategyn.com/wp-content/uploads/2024/09/jtbd-market-definition-canvas.png https://strategyn.com/wp-content/uploads/2022/02/Step01_600x600@6000.png https://strategyn.com/wp-content/uploads/2022/02/Step02_600x600@6000.png https://strategyn.com/wp-content/uploads/2022/02/Step01_600x600@6000.png https://strategyn.com/wp-content/uploads/2022/02/Step04_600x600@6000.png https://strategyn.com/wp-content/uploads/2022/02/Step05_600x600@6000.png https://strategyn.com/wp-content/uploads/2022/02/Step06_600x600@6000.png https://strategyn.com/wp-content/uploads/2022/02/Step04_600x600@6000.png https://strategyn.com/wp-content/uploads/2021/02/Music-Streaming-Service-White.png https://strategyn.com/wp-content/uploads/2021/02/Music-Ehtusisast-White.png https://strategyn.com/wp-content/uploads/2021/02/Toothbrush-Manufacturer-White2.png https://strategyn.com/wp-content/uploads/2021/02/Consumer-White2.png https://strategyn.com/wp-content/uploads/2021/02/Surgical-Device-Manfacturer-White2.png https://strategyn.com/wp-content/uploads/2021/02/Surgeon-White3.png https://strategyn.com/wp-content/uploads/2024/09/white-fan-logo.png https://strategyn.com/wp-content/uploads/2022/02/Step06_600x600@6000.png https://strategyn.com/wp-content/uploads/2022/10/JTBD-Playbook-400x518-1.png https://strategyn.com/outcome-driven-innovation/ideation-process/ 2026-03-20T19:00:14+00:00 https://strategyn.com/wp-content/uploads/2023/01/lightbulb.svg https://strategyn.com/wp-content/uploads/2023/01/process-launch-02-scaled.png https://strategyn.com/wp-content/uploads/2023/01/process-launch-01-scaled.png https://strategyn.com/wp-content/uploads/2023/01/ideation-process-scaled.png https://strategyn.com/wp-content/uploads/2023/01/ideation-process-images-05-scaled.png https://strategyn.com/growth-strategy-consulting-services/ 2026-03-20T19:02:38+00:00 https://strategyn.com/wp-content/uploads/2016/09/product-strategy.png https://strategyn.com/wp-content/uploads/2025/11/AdobeStock_478992582-growth-16-9-scaled.jpg https://strategyn.com/wp-content/uploads/2022/10/updated-fan.svg https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/wp-content/uploads/2024/09/numbers.png https://strategyn.com/wp-content/uploads/2024/09/numbers-copy.png https://strategyn.com/wp-content/uploads/2024/09/numbers-copy-2.png https://strategyn.com/wp-content/uploads/2024/09/numbers-copy-3.png https://strategyn.com/wp-content/uploads/2024/09/numbers-copy-4.png https://strategyn.com/wp-content/uploads/2024/09/numbers-copy-5.png https://strategyn.com/wp-content/uploads/2025/08/woman-executive-talking.png https://strategyn.com/outcome-driven-innovation-process/ 2026-03-25T19:36:03+00:00 https://strategyn.com/wp-content/uploads/2024/12/ODI-overview-featured-scaled.png https://strategyn.com/wp-content/uploads/2025/05/small-tony-ulwick.png https://strategyn.com/wp-content/uploads/2024/11/strategyn-odi-process-2.png https://strategyn.com/wp-content/uploads/2022/09/fan-slide-image.svg https://strategyn.com/wp-content/uploads/2022/09/5Xsuccess-800x800-1.png https://strategyn.com/wp-content/uploads/2022/09/strategy-800x800-1.png https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/wp-content/uploads/2024/09/fan-text-in-circle-corrected.png https://strategyn.com/wp-content/uploads/2022/09/TonyUlwick-square.jpg https://strategyn.com/wp-content/uploads/2023/01/Jobs-to-be-Done-Book.png https://strategyn.com/innovation-strategy-consulting/ 2026-05-04T17:20:39+00:00 https://strategyn.com/wp-content/uploads/2026/05/lens.png https://strategyn.com/wp-content/uploads/2025/10/Ulwick58-sqaure-scaled.jpg https://strategyn.com/wp-content/uploads/2026/05/cordis-removebg-preview.png https://strategyn.com/wp-content/uploads/2026/05/kroll-ontrack-logo.png https://strategyn.com/wp-content/uploads/2024/11/Microsoft_logo_2012.svg.png https://strategyn.com/product-strategy-consulting/ 2026-05-04T20:00:26+00:00 https://strategyn.com/wp-content/uploads/2024/10/featured.webp https://strategyn.com/wp-content/uploads/2024/10/AdobeStock_337102156_engineer-scaled.jpeg https://strategyn.com/wp-content/uploads/2024/10/slide-1.webp https://strategyn.com/wp-content/uploads/2024/10/slide-2.webp https://strategyn.com/wp-content/uploads/2024/10/slide-3.webp https://strategyn.com/wp-content/uploads/2024/10/slide-4-1.webp https://strategyn.com/wp-content/uploads/2024/10/slide-5.webp https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/wp-content/uploads/2022/02/strategyn-logo-white@3x.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/wp-content/uploads/2025/08/woman-executive-talking.png https://strategyn.com/growth-strategy-consulting/ 2026-05-06T21:16:06+00:00 https://strategyn.com/wp-content/uploads/2026/05/lens.png https://strategyn.com/wp-content/uploads/2025/10/Ulwick58-sqaure-scaled.jpg https://strategyn.com/wp-content/uploads/2026/05/cordis-removebg-preview.png https://strategyn.com/wp-content/uploads/2026/05/kroll-ontrack-logo.png https://strategyn.com/wp-content/uploads/2024/11/Microsoft_logo_2012.svg.png https://strategyn.com/odipro/ 2026-05-07T19:47:39+00:00 https://strategyn.com/wp-content/uploads/2023/06/ODIpro.jpg https://strategyn.com/wp-content/uploads/2023/04/strategyn-odi-pro-Full-color-copy@2x.png https://strategyn.com/wp-content/uploads/2022/10/Philips_logo_new.svg https://strategyn.com/wp-content/uploads/2024/11/Microsoft_logo_2012.svg.png https://strategyn.com/wp-content/uploads/2022/03/Cox-Automotive-Logo-2021-1536x649-1.png https://strategyn.com/wp-content/uploads/2022/11/Abbott_Laboratories_logo.svg https://strategyn.com/wp-content/uploads/2024/03/mvp-logo.svg https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2024/04/Group-35-2048x1092.png https://strategyn.com/wp-content/uploads/2024/04/Group-34.png https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2024/04/Group-32.png https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/wp-content/uploads/2024/04/Strategyn-Badgetintroduction.png https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2024/04/Strategyn-Badgetfundamentals.png https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2024/04/Strategyn-Badgetassociates.png https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2024/04/odipro-sample-plan.png https://strategyn.com/wp-content/uploads/2024/04/ODIPro-qualitative-guide-1.png https://strategyn.com/wp-content/uploads/2024/11/Opportunit-Landscape.png https://strategyn.com/wp-content/uploads/2024/04/group-14.png https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2024/04/oval.png https://strategyn.com/wp-content/uploads/2024/10/arrow.svg https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/wp-content/uploads/2025/06/checkmark.webp https://strategyn.com/jobs-to-be-done/ 2026-05-07T20:39:52+00:00 https://strategyn.com/wp-content/uploads/2024/11/featured.png https://strategyn.com/wp-content/uploads/2024/11/Image-1-JTBD.png https://strategyn.com/wp-content/uploads/2024/11/image3.png https://strategyn.com/wp-content/uploads/2023/04/quote.svg https://strategyn.com/wp-content/uploads/2024/11/image8.png https://strategyn.com/wp-content/uploads/2024/11/image5.png https://strategyn.com/wp-content/uploads/2024/11/image11.png https://strategyn.com/wp-content/uploads/2024/11/Strategyn-job-steps.png https://strategyn.com/wp-content/uploads/2024/11/Job-Map-Worksheet.png https://strategyn.com/wp-content/uploads/2024/11/image9.png https://strategyn.com/wp-content/uploads/2024/11/Strategyn-strategies@2x.png https://strategyn.com/wp-content/uploads/2024/11/jtbd-ODI-pro.png https://strategyn.com/wp-content/uploads/2023/01/Jobs-to-be-Done-Book.png https://strategyn.com/wp-content/uploads/2022/09/JTBD-Playbook_mockup2-1200x800-1.png https://strategyn.com/wp-content/uploads/2025/10/Ulwick58-sqaure-scaled.jpg https://strategyn.com/wp-content/uploads/2023/01/Jobs-to-be-Done-Book.png https://strategyn.com/jobs-to-be-done-template/ 2026-05-11T20:15:59+00:00 https://strategyn.com/wp-content/uploads/2024/11/featured.png https://strategyn.com/wp-content/uploads/2020/02/JTBD-Canvas.png https://strategyn.com/wp-content/uploads/2020/02/JTBD-Canvas.png https://strategyn.com/wp-content/uploads/2020/02/JTBD-Canvas.png https://strategyn.com/wp-content/uploads/2024/11/Image-1-JTBD.png https://strategyn.com/wp-content/uploads/2024/11/image11.png https://strategyn.com/wp-content/uploads/2024/11/product-concept-strategyn-1.png https://strategyn.com/wp-content/uploads/2023/01/Jobs-to-be-Done-Book.png https://strategyn.com/wp-content/uploads/2024/06/Placeholder-Chrome.jpg https://strategyn.com/wp-content/uploads/2025/10/Ulwick58-sqaure-scaled.jpg https://strategyn.com/wp-content/uploads/2023/01/Jobs-to-be-Done-Book.png https://strategyn.com/outcome-driven-innovation/innovation-strategy/ 2026-05-11T20:41:08+00:00 https://strategyn.com/wp-content/uploads/2024/06/chess-piece-1.png https://strategyn.com/wp-content/uploads/2024/09/fan-text-in-circle-corrected-scaled.png https://strategyn.com/wp-content/uploads/2022/06/Sustaining-Strategy_2021@1440-1.png https://strategyn.com/wp-content/uploads/2023/03/core-strategies-differentiated-strategyn-1.png https://strategyn.com/wp-content/uploads/2023/03/dominant-strategyn.png https://strategyn.com/wp-content/uploads/2023/03/core-strategies-disruptive-strategyn-1.png https://strategyn.com/wp-content/uploads/2023/03/core-strategies-discrete-strategyn-1.png https://strategyn.com/wp-content/uploads/2023/03/core-strategies-sustaining-strategyn-1.png https://strategyn.com/wp-content/uploads/2025/10/Ulwick58-sqaure-scaled.jpg https://strategyn.com/why-innovation-fails/ 2026-05-22T01:46:12+00:00 https://strategyn.com/wp-content/uploads/2026/05/step-chart-scaled.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/wp-content/uploads/2025/10/Ulwick58-sqaure-scaled.jpg https://strategyn.com/innovation-front-end/ 2026-06-08T21:43:44+00:00 https://strategyn.com/wp-content/uploads/2026/05/highest-unmet-needs-scaled.png https://strategyn.com/wp-content/uploads/2026/05/cost-scaled.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/market-selection-innovation/ 2026-06-08T21:44:12+00:00 https://strategyn.com/wp-content/uploads/2026/05/gap-1-scaled.png https://strategyn.com/wp-content/uploads/2026/05/already-see-2-scaled.png https://strategyn.com/wp-content/uploads/2026/05/unmet-needs-1-scaled.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/customer-needs-definition/ 2026-06-08T21:44:50+00:00 https://strategyn.com/wp-content/uploads/2026/05/gap-1-scaled.png https://strategyn.com/wp-content/uploads/2026/05/features-scaled.png https://strategyn.com/wp-content/uploads/2026/05/outcomes-scaled.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/customer-segmentation/ 2026-06-08T21:45:20+00:00 https://strategyn.com/wp-content/uploads/2026/05/customers-scaled.png https://strategyn.com/wp-content/uploads/2026/05/customer-comparison-scaled.png https://strategyn.com/wp-content/uploads/2026/05/segment-scaled.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png https://strategyn.com/wp-content/uploads/2025/05/innovation-assessment-2.png