Tony Ulwick, the pioneer of Jobs Theory, will teach your teams to see innovation through a new lens and build a culture of innovation.
Understand what drives customer behavior
Share a customer-centered innovation mindset
Agree on how to best define markets, customers, competitors, needs, and market segments
Understand the frameworks needed to implement the ODI process
Access supported workbooks, videos, quizzes, and live instruction
Introduction Course
The Introduction course introduces you to a new way of thinking and vocabulary about innovation as a process. This course teaches you the principles behind what makes the Outcome-Driven Innovation process so successful in helping align your organization's path to growth.
Fundamentals Course
The Fundamentals course provides the frameworks for enabling your organization to put Jobs-to-be-Done Theory into practice using the Outcome-Driven Innovation process.
Learn the frameworks to understand your customers and build the products you know will win.
Align your team on the end-to-end innovation process that will fuel your growth ambitions.
Turn your ideas into winning solutions.
Learning features designed to keep you on track and ensure are you are able to put the concepts into practice
Next dates to be announced soon. Interested in group registration?
Contact us below for information on private cohorts.
Currently, it is only available in English.
This Certification presents ODI and explains why it will work for you. Mastering this mindset and structure is critical for building your ability to write good outcome statements that will ultimately inform your final strategy. It teaches definitions and mindsets, presenting a new perspective on innovation, and the structure of this new perspective.
Certification may be partially or fully reimbursed by your company. To find out if you're covered, customize our email template to send to your manager, learning team, or HR team.
The courses are delivered completely online and are a mix of written and video content designed specifically to learn ODI concepts. The Certification is open on a rolling admission basis, meaning that you can begin at any time. Your access to the Certification starts on the day of purchase and lasts for 1 year. Additionally, it includes 2 live instructor-led Q&A sessions, to ensure learning comprehension. These are offered monthly, and you can sign up for them at your preferred date (within your 1 year of access).
Every student who completes the certification will receive a certificate of completion. Finishing the certification means watching all course content videos, completing the quizzes, and submitting the completed workbooks. You can print out the certificate or add it to your LinkedIn profile and share it with your network.
We designed the certification with the busy full-time professional in mind, so you can take it at your own pace during the access period. We have found it required 1-2 hrs. per week, which is a total commitment of about 12-16 hrs. to complete the certification.
Yes, many of our students take the course with their team. For groups of +10, email [email protected] for private cohort options.
Send us an email at [email protected] and we would love to help answer your questions.
Live Coaching
Share a customer-centered innovation mindset
Understand what drives customer behavior
per seat
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