Put Jobs-to-be-Done Theory into practice
Jobs-to-be-Done (JTBD) is a revolutionary theory of innovation that explains how innovators can quickly create products and services that customers want—with minimal risk of failure. Outcome-Driven Innovation (ODI) is the process that puts Jobs Theory into practice. ODI brings clarity, speed and predictability to the fuzzy front end of innovation and increases your chances of success by 5X. It dramatically changes and improves the way you:
Help transform your company
Your company wants to create and market phenomenally successful products—and it wants to get it right the first time. JTBD + ODI helps you capture the inputs into innovation that make this possible. With the right customer inputs, you can orchestrate the systematic creation of customer value across the organization. Here’s a breakdown of some of the ways you can apply ODI data:
Product Management
- Conceptualize new products
- Improve existing products
- Prioritize product backlog
- Create a product roadmap
- Design a user experience
- Improve interviewing techniques
Marketing Management
- Design web pages that convert
- Design campaigns that convert
- Craft sales pitches that convert
- Tout competitive strengths
- Create content that attracts leads
Executive Management
- Align the organization around a common vision
- Determine which firms to acquire
- Determine which firms to partner with
- Discover new markets to enter
The best part is that the data you will learn to collect is stable for 3-5 years. So, once you have conducted your research project on your market of interest, you actually have the time to act on the data you gather!
Take your career to the next level
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Make innnovation your competitive advantage
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Need more details on JTBD + ODI first?
Download a free version of our latest book and learn how Strategyn puts Jobs Theory into practice. Learn about job mapping, outcome-based segmentation, the growth strategy matrix and more.
Need more details on JTBD + ODI first?
Download a free version of our latest book and learn how Strategyn puts Jobs Theory into practice. Learn about job mapping, outcome-based segmentation, the growth strategy matrix and more.
“I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”
— Philip Kotler