Author

Greg Stern

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With today's B2B sales and marketing strategies and tactics becoming increasingly customer-centered and technology-driven, Greg's background in B2B marketing, product management, sales operation, and engineering management gives him an ideal blend of skills and knowledge to address today’s most demanding B2B go-to-market needs. Greg has held executive product and marketing roles at Dun & Bradstreet, DigitalGlobe, Macromedia, Ziff-Davis, CNET, and AllBusiness. He is currently the principal and founder at B2B Optimizer.