Posts from August 2010

The Fast-Follower Excuse
At a major company, we heard an executive make this statement: “We don’t need to study our customers. We’re a fast-follower. ...
Master Jobs-to-be-Done
November 2, 2017 San Francisco

Interested in learning Jobs-to-be-Done theory and putting it into practice at your organization?

Come to our Master Class and learn from JTBD pioneer Tony Ulwick!

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