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Innovation Resources: Strategyn White Papers |
Strategyn White Papers
Many of the white papers listed here
offer insight into some of Strategyn’s latest thinking while others
provide more detail on a specific topic or present outcome-driven
theory from a unique perspective.
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NEW!
A New Perspective on Strategy
Anthony W. Ulwick
The goal of strategy formulation is to create a unique and
valued competitive position, but until now, how this is done
has been unclear. This article explains what strategy really
is and reveals the six growth paths that a company can
pursue in any market to differentiate its offerings and grow
revenue. |
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NEW!
The Innovation Manager’s Blueprint for Growth
Anthony W. Ulwick
To excel at organic growth, a company must embed a
superlative innovation process into its operational DNA. The
four steps outlined in this white paper will guide companies
from process adoption through institutionalization – and
ultimately to predictable growth. |
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NEW!
The Language of Innovation
Anthony W. Ulwick
When building a competency in innovation, a company must
adopt the best innovation process and the language that
supports it. This primer introduces the terms needed to
describe and discuss outcome-driven innovation - a powerful
and proven methodology that transforms innovation into a
structured business process. |
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NEW!
What is Outcome-Driven
Innovation® (ODI)?
Anthony W. Ulwick
With new theory, frameworks and practices, innovation has
been transformed from an unstructured, hit-or-miss process
into a predictable, rules-based discipline. Profound yet
practical, the outcome-driven innovation methodology
shatters outdated thinking and is setting a new global
standard for innovation. |
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NEW!
A New Perspective on VOC
Anthony W. Ulwick, Lance Bettencourt
In response to a public critique of its methodology by a
competitor, Tony Ulwick and Lance Bettencourt have authored
A New Perspective on VOC, an article which highlights
the business advantages of Strategyn’s innovation
methodology and the strategic and tactical differences
between it and the failed voice-of-the-customer (VOC)
practices of the past. |
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Retiring the House of Quality
Anthony W. Ulwick, Richard E. Zultner, and Richard Norman
With the advent of outcome-driven thinking and modern QFD
methods, innovation and product development have been
transformed. It is time to retire obsolete tools and adopt
new Design for Six Sigma practices for the execution of
these critical business processes. This landmark article,
written by the leaders of outcome-driven innovation and QFD
practices, redirects the future of innovation. |
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Fill the Pipeline with
Breakthrough Products
Sandy Bates, Anthony W.
Ulwick
In this article, Stage-Gate® compliant companies are shown
that entering only winning products into the development
process is possible. With a solid market growth strategy
devised prior to Stage 0, companies are able to filter out
imperfect ideas before they are entered into the Stage-Gate®
process. With this effective filtering process in place,
companies are able to unclog their development pipeline,
reduce development costs, reduce time to market and at the
same time increase their chances for success. |
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Outcome-Driven Segmentation
Anthony W. Ulwick
When it comes to innovation, targeting demographic and
psychographic-based segments directs resources at phantom
groups of customers, burdening the innovation process with
inefficiency. Learn how job-based and outcome-based
segmentation eliminates those shortcomings and uncovers new
opportunities for growth. |
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