|
|
 |
 |
 Home:
Innovation Resources: Supporting Articles |
Supporting Articles
NEW! Debunking
the Myths About Customer Needs
Lance A Bettencourt
In this article, Lance A. Bettencourt discusses the importance of
customer needs, and contends that even though the front end of
innovation has seen its own set of process challenges, companies can
still forge successful innovation initiatives by forming correct beliefs
about and a real definition of customer needs. This article, originally
published by the American Marketing Association, is now available to
download for free here.Download this article
for FREE. |
| |
NEW! The Rise Of
Innovation Management Tools
Diverse Vendors Converge To Help Firms Drive Continuous Innovation
by Chris Townsend with Navi Radjou, Christopher Andrews, and Janine Liu
July 14, 2008
In a recent global study, 93% of senior business executives cited
innovation as a top strategic priority. Why? A globalized economy and
the pervasive Internet are accelerating the winds of change buffeting
today’s enterprises. To stay ahead of constant change, CEOs are
clamoring for continuous — not ad hoc — innovation. In response, a new
market for “innovation management tools” is emerging. The providers in
this space share a vision of continuous innovation as a core business
discipline to be actively managed — not a technical problem to be
solved. Therefore, this new market’s key offerings are the tools —
software backed by domain expertise — that provide leverage in executing
on this vision
of continuous innovation. To succeed in the long term, innovation
management tool providers must abandon their platform ambitions and plug
into well-established enterprise software platforms like Force.com,
Microsoft, Oracle, and SAP. |
| |
NEW! Creating Organizational
Transformations
by McKinsey Global Survey Results
Organizations need to change constantly, for all kinds of
reasons, but achieving a true step change in performance is
rare. Indeed, in a recent McKinsey survey of executives from
around the world, only a third say that their organizations
succeeded in doing so. Executives were also asked how their
organizations designed and managed a recent change effort,
how they engaged employees in it, and how involved senior
leaders were. These survey results highlight several
important tactics that organizations use to transform
themselves successfully. |
| |
NEW! A Critical Evaluation
of Outcome-Driven Innovation®
by Nicola Sutton
This thesis, prepared by Nicola Sutton, a graduate student
at Cranfield University's Cranfield School of Management -
Strategic Marketing Group provides a "critical evaluation of
Outcome-Driven Innovation;" describing it as "a new approach
to listening to and incorporating the voice-of-the-customer
throughout the innovation and new product development
process." It takes a comprehensive look at the
Outcome-Driven methodology, and analyzes more specifically
how it applies to new product development processes. |
| |
Why the United States
Needs an Innovation Strategy
by Amy Bernstein
Author John Kao diagnoses America’s ills as a continuing
loss of innovation
capacity. But, he says, there is a way to reverse that
trend. |
| |
|
|
|
