Supporting Articles

NEW! A Critical Evaluation of Outcome-Driven Innovation®
by Nicola Sutton

This thesis, prepared by Nicola Sutton, a graduate student at Cranfield University's Cranfield School of Management - Strategic Marketing Group provides a "critical evaluation of Outcome-Driven Innovation;" describing it as "a new approach to listening to and incorporating the voice-of-the-customer throughout the innovation and new product development process." It takes a comprehensive look at the Outcome-Driven methodology, and analyzes more specifically how it applies to new product development processes.

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Why the United States Needs an Innovation Strategy
by Amy Bernstein
Author John Kao diagnoses America’s ills as a continuing loss of innovation capacity. But, he says, there is a way to reverse that trend.

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Copyright © 2007 by Strategyn. All rights reserved, including the right of reproduction in whole or in part in any form. Outcome-Driven Innovation® and Strategyn® are trademarks or registered trademarks of Strategyn. Strategyn’s innovation methodology is protected by patents 5963910, 6115691, 7340409 and other pending patents.