Online Seminars
NEW!
Kill Bad Innovation Theory and Revolutionize
the Innovation Process
Anthony W. Ulwick (FREE
EVENT)
Many companies believe that process stifles creativity; that customers
can’t articulate their needs and that the innovation process starts with
an idea. There is one problem with all these statements - they are just
not true and exemplify bad innovation theory.
While companies are yearning for 70 to 90 percent success rates, they
are forced to tolerate 70 to 90 percent failure rates. To turn this
around, managers must first let go of these false, deep-rooted beliefs
and recognize that tweaking the existing process is not the answer.
Something is inherently wrong with the way the innovation process is
executed today and a breakthrough improvement will require new theory
and new methods of execution.
In this thought provoking online presentation, presented in conjunction
with the
American Marketing Association you will learn:
- What it is companies don’t know about innovation that is
hurting them.
- How the innovation process should be executed – the steps,
sequence and inputs.
- How to choose a market growth path.
- How to overcome the complexities of new platform and new
market growth.
- How to think about innovation.
How will your company benefit? With revenue growth, a reduction
in R&D costs and the ability to create products and services that
customers want.
Click here to register for this free event.
These two online seminars were first created as part of the AMA Online
Seminar Series. They can now be viewed here. These presentations require
the download and installation of the Webex Player available here.
Discovering Segments of Opportunity
Anthony W. Ulwick, (13Mb)
This online presentation details the outcome-based
segmentation methods created by Strategyn to uncover unique
segments of opportunity in a market. This method of
segmentation is optimized for the innovation process. |
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Silencing the Voice of the Customer
Anthony W. Ulwick, (15Mb)
This online presentation describes the pitfalls of listening
to the literal "voice of the customer" and explains why
understanding the jobs customers are trying to get done and
the outcomes they are trying to achieve is critical in
bringing discipline to the process of innovation. |
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