Interviews
Interviews with Strategyn CEO Tony Ulwick offer a unique insight
into his ideas regarding innovation. Covering a wide range of
topics, these interviews shed light on innovation basics and also
explain how different tools should be used to guide the innovation
process.
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NEW!
Innovation Through Precision
Too often, technology organizations take needs definition at
face value. One method advocates a more disciplined approach
to defining needs as a way to inspire innovation. In this
insightful two-part interview, veteran journalist Paul
Gillin addressed the idea of innovation through precision
with Strategyn CEO, Tony Ulwick and Strategyn senior
consultant Dr. Lance Bettencourt in his column with
Innovations weekly.
Go to the Interview. |
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NEW! Stop Thinking Solutions; Start Thinking Needs
Two experts say innovation starts with discarding
assumptions about answers and talking about unmet needs. In
part 2 of this interesting interview, Paul Gillin addresses
the idea of innovation through precision with Strategyn
founder, and innovation thought leader Tony Ulwick and
Strategyn senior consultant Dr. Lance Bettencourt in his
column with
Innovations
weekly.
Go to the Interview. |
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NEW!
What Customers Really Want from New Products
John Caddell, founder and principal of
Caddell Insight Group, a consulting firm focused on
launching new products and businesses, and negotiating
alliances, is a recognized expert in telecommunications,
outsourcing and enterprise software. He is a marketing and
innovation blogger, who posted this insightful podcast
interview with Strategyn CEO, Tony Ulwick on his blog
Shop Talk. |
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Addressing the Issues of Innovation - Video Transcript
Lisa Jey Davis (marketing and
public relations consultant) conducted a 1-hour interview
with Strategyn, CEO Tony Ulwick in February 2007. Download a
transcript of this in-depth interview where Ulwick offers
unique insight into many aspects of innovation. A full
length DVD of this interview is available by clicking
here. |
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10 Questions on Outcome Driven
Innovation
Roger Dennis, a New Zealand-based innovation consultant and
blogger, posted, over a four week period, an email interview
with Strategyn CEO, Tony Ulwick. As Roger says, “I’ve not
read many interviews with Ulwick, which is why I’m posting
this. He has developed a thorough and unique framework for
innovation which brings incredible clarity to an otherwise
misunderstood process.” |
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