Case Studies
Many of these articles, which have been authored by outside
organizations, describe the successes they have had applying
outcome-driven thinking within their organization.
Bosch CS20 Circular Saw Case Study
When Bosch’s power tool division decided to enter the US market with a
high-end, Bosch-brand circular saw, they used Strategyn’s Outcome-Driven
Innovation® process to give them an edge. This case study summarizes how
the Bosch team used the process to define the feature set that made the
CS20 saw a breakthrough and award winning product. |
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Improving Business Payments by Asking what Corporations Really
Want
This case study, conducted by a client of Strategyn, the Federal
Reserve Bank of New York, draws from concepts learned from Strategyn
to address the issue of asking what corporations – their clients –
really want. This insightful article illustrates the eight step
methodology at work. |
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The NAA - Horizon Watching: Innovation and New Product
Development
This position paper, by the Newspaper Association of America,
addresses the issue of innovation in product development, as it
relates specifically to the newspaper publishing industry. Anthony
Ulwick, Strategyn CEO is quoted on Strategyn’s eight step
methodology and the importance of having a deep understanding of
customer needs. |
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Improving the Business Environment for Innovation
This article, taken from the Transatlantic Innovation Conference of
2005 in The Hague, the Netherlands, summarizes the points covered in
a session featuring a host of innovation experts, including
Strategyn CEO Anthony Ulwick. Read the interesting points made,
lessons learned and recommendations. |
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