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Innovation Thought Leaders Partner to Revolutionize Idea Generation

Combining the powerful concepts of Outcome-Driven Innovation® (ODI) and the theory of inventive problem solving (TRIZ), this new partnership between Strategyn and the PQR Group will revolutionize idea generation and the innovation process.


Aspen, CO (June 12, 2008) – Strategyn, the pioneer and leader in Outcome-Driven Innovation®, is proud to announce the formation of an alliance with the PQR Group, an international consulting and training firm specializing in the application of TRIZ principles. The alliance will bring together the best of two worlds, Strategyn's groundbreaking methodologies of growth through innovation and PQR’s scientific approach to problem solving.

“Strategyn’s proven techniques for uncovering and prioritizing customer inputs offers the perfect complement to the PQR Group’s expertise in finding solutions to technical roadblocks that prevent companies from moving forward,” says Strategyn founder and CEO Anthony Ulwick. "The PQR Group has been helping clients solve tough technical problems by applying TRIZ principles and evolved the theory to address broader business problems. By combining Strategyn's innovation process with PQR’s knowledge of the TRIZ creativity triggers, companies will be able to both uncover opportunities and overcome any obstacles that stand in the way of addressing them. Our areas of expertise complement each other, to the great benefit of businesses worldwide.”

"This is truly an exciting alliance with Strategyn," says Ellen Domb, founder of the PQR Group. “For companies focused on innovation, our partnership offers a concrete methodology for integrating TRIZ thinking into Strategyn's systematic approach to innovation. This brings new power and application to the TRIZ principles."

Ulwick, Domb, and Strategyn senior consultant Rick Norman have worked together over the past twelve months to make this integration possible. TRIZ-based creativity triggers have been developed to help companies devise new product platforms, business models, and feature sets. Coursework has also been developed for individuals and product development teams to learn how to use the new tools to devise breakthrough solutions. The first course, entitled “Generating Ideas for Growth,”(http://www.strategyninstitute.com/registration.hrml) will be introduced this summer. It will combine the disciplined process of identifying customers' unmet needs with creative thinking and problem-solving tools based on TRIZ principles.

To further introduce this thinking, Ulwick, Domb, and Norman have coauthored the article “Revolutionize Idea Generation with Focused Creativity,” slated for publication in a leading academic journal in the fall of 2008.

This alliance will allow businesses to integrate the principles of innovation into a systematic process that optimizes growth through innovation.

About Strategyn, Inc.
Strategyn is a pioneer and leader in Outcome-Driven Innovation®, a revolutionary approach to innovation management that enables companies to unlock hidden opportunities, reveal high-growth emerging markets, create breakthrough products and services, and streamline business processes. Strategyn offers turnkey innovation management programs to companies throughout the world. The programs include education, tools, and mentoring and support--everything a company needs to build competency in innovation.

Strategyn’s thinking has been adopted by organizations such as Microsoft, was voted one of the best business ideas by Harvard Business Review, and is cited by thought leader and Harvard Business School professor Clayton Christensen in his book The Innovator’s Solution. In addition, it has supplanted QFD, VOC, and other programs in many firms as a best practice and new standard for innovation. For more information, visit www.strategyn.com or call 866-729-8400.

About PQR Group
The PQR Group is an international consulting and training firm specializing in the application of TRIZ to help organizations maximize customer satisfaction, productivity, and profits. The PQR Group was founded in 1990 by Dr. Ellen Domb and now has members and network affiliates on five continents. Clients include the Global 500 -- Dow Chemical, Hewlett-Packard, 3M, and others -- and entrepreneurial companies with three to 50 employees. For more information, visit www.trizpqrgroup.com.

About Ellen Domb
Ellen Domb, PhD, is the editor of The TRIZ Journal, http://www.triz-journal.com, and the principal TRIZ consultant for the PQR Group in Upland, CA. TRIZ is Dr. Domb’s sixth career: she has been a physics professor, an aerospace engineer, an engineering manager, a product line general manager, and a strategic planning/quality improvement consultant.

Ellen's innovation work, books, and articles are aimed at making it easy for people to learn TRIZ and to incorporate new thinking methods into their organizations.

In 2005, Quality Digest magazine named her a leading voice for the future, citing the integration of TRIZ for innovation in quality improvement and quality planning systems.


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