Tony Ulwick, CEO

Anthony Ulwick is a thought leader, author, and a long-time practitioner in the field of innovation. Over the past 20 years, he has invented, patented, and perfected a powerful approach to innovation called Outcome-Driven Innovation.® His methodology has been adopted as a best practice by dozens of the world’s leading firms, including Microsoft Corporation, Johnson & Johnson, Kimberly-Clark, Colgate-Palmolive, and others.

Mr. Ulwick has published dozens of articles on strategy and innovation including the Harvard Business Review articles “Turn Customer Input into Innovation” and “The Customer-Centered Innovation Map,” as well as the Sloan Management Review article “Giving Customers a Fair Hearing.” He is also the author of the best-selling book What Customers Want.

In addition, Mr. Ulwick is the founder of a number of innovation-related companies, including Strategyn (an innovation management consultancy), the Strategyn Institute (an education and training company), Strategyn Ventures (a disruptive venture capital firm), and Strategyn Enterprise Solutions (an innovation management software company), all of which utilize and leverage his powerful innovation process.

Mr. Ulwick envisions companies turning innovation into a proactive, continuous business process. Most recently, he has created a comprehensive, corporate program for innovation that is intended for companies that want to build a core competency in innovation. This program utilizes all of Strategyn’s assets to help companies adopt, internalize, and institutionalize Mr. Ulwick’s revolutionary approach to innovation. It is being implemented in companies such as Ingersoll Rand and Hospira.

Earlier in his career, Mr. Ulwick worked in IBM's PC division for 10 years. He has a bachelor's degree in mechanical engineering and a master’s degree in business administration. He lives in Aspen, Colorado.

He can be contacted by email.