Chris Lawer

Chris Lawer, a pioneer in the field of customer-based innovation and business transformation, leads Strategyn UK. He brings to Strategyn nearly 20 years of experience helping organizations identify and implement high-impact projects in areas of marketing strategy, customer insight, customer experience improvement, service innovation, knowledge creation, customer loyalty and retention, and knowledge management.

Since 1996, Mr. Lawer has served as a consultant to several organizations, including Tesco, B&Q, Capital One Services, Zurich Insurance Company, Dunnhumby, Lloyds TSB Group, East Midlands Electricity (now Powergen), Northumbrian Water, Iceland Foods, Her Majesty’s Revenue and Customs (HMRC), Parcelforce Worldwide, Aramark UK, Conciera (now New Logic Group), Mailcom, and Royal Mail.

Prior to joining the Strategyn team, Mr. Lawer was a partner with Primecom, a one-to-one marketing services company, as well as an account director with Dunnhumby and a marketing manager with Royal & SunAlliance.

Mr. Lawer holds a bachelor's degree in geography from Liverpool University and a master's in economic development and planning from Coventry University. He earned a distinction and award when completing the direct marketing diploma at Bristol Business School. He is currently conducting doctoral research at Cranfield School of Management on how firms can co-create experiences with their customers.

He has written several white papers and is a frequent speaker and regular contributor to books and journals. He lives with his wife Amanda and their two children, Emilia and Tom.

Mr. Lawer leads the Strategyn UK team and may be reached by email.