Beat Walther

Beat Walther has 20 years of experience in business strategy, marketing, and sales and has practiced the Strategyn methodology since 2002. For the past eight years, he has supported a variety of companies in developing and implementing growth strategies.

Mr. Walther uses the Strategyn methodology to uncover products’ and services’ winning value propositions, so companies can gain market share and achieve sustainable growth.

After his MBA studies at the Graduate School of Commerce at the University of St. Gallen (now the St. Gallen Graduate School of Business Administration, Economics, Law, and Social Sciences), Mr. Walther started his business career working as an executive assistant in Grey Advertising in New York. In 1989, he joined Procter & Gamble, where he developed fast-moving consumer goods brands. He was responsible for a large number of product launches in different product categories and left Procter & Gamble after six successful years as the marketing director of the paper division in Switzerland.

In 1995, Mr. Walther joined McKinsey & Company as project leader, in which capacity he supported clients in the pharmaceutical, retail, and financial services industries in strategy and operational performance projects.

In 1999, he founded the Growth Architects (later Vendbridge Growth Architects), a specialized consultancy based in Zurich that assists large blue-chip companies in banking, IT, and industry in developing growth strategies based on customer insights. In addition, Mr. Walther works closely with the Swiss Federal Office of Technology and Innovation to support highly innovative technology start-ups.

Mr. Walther is a part of the Strategyn Switzerland team and may be contacted
by email.