# Strategyn

> Strategyn, an Innovation Consulting firm by Tony Ulwick, pioneers JTBD Theory and Outcome\-Driven Innovation\. We help businesses grow and succeed\.

Generated by Yoast SEO v28.1, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Jobs\-to\-be\-Done Template](https://strategyn.com/jobs-to-be-done-template/)
- [Understanding Customer Needs \- The First Step in Innovation](https://strategyn.com/outcome-driven-innovation/understanding-customer-needs/): \<h3\>Know all the customers’ needs\</h3\>
\<h4\>By defining needs as customer desired outcomes\</h4\>

\<div class="whitepaper\_icon"\>\<a href="\#form\-article\_MITSloan" rel="popbox" class="arrow nob"\>Defining Customer Needs: MIT Sloan Article\</a\>\</div\>

- [Finding 1](https://strategyn.com/why-innovation-fails/innovation-front-end/)
- [Finding 2](https://strategyn.com/why-innovation-fails/market-selection-innovation/)
- [Finding 3](https://strategyn.com/why-innovation-fails/customer-needs-definition/)

## Posts
- [What Hidden Segments Exist In Your Market?](https://strategyn.com/outcome-based-segmentation/)
- [The Hidden Tax Killing Enterprise Growth](https://strategyn.com/the-hidden-tax-killing-enterprise-growth/)
- [The Team Alignment Problem Killing Your Growth Strategy](https://strategyn.com/the-team-alignment-problem-killing-your-growth-strategy/)

## Case Studies
- [Hussman](https://strategyn.com/jobs-to-be-done/hussman-case-study/)
- [Kroll Ontrack](https://strategyn.com/jobs-to-be-done/kroll-ontrack-case-study/)
- [Cordis](https://strategyn.com/jobs-to-be-done/cordis-case-study/)
- [Arm \& Hammer](https://strategyn.com/jobs-to-be-done/arm-hammer-case-study/)
- [Biofidelity](https://strategyn.com/jobs-to-be-done/biofidelity-case-study/)

## Download Pages
- [Transform Your Innovation Process From an Art to a Science](https://strategyn.com/lp/transform-your-innovation-process-from-an-art-to-a-science/)
- [The Executive's Guide to Organizational Alignment](https://strategyn.com/lp/the-executives-guide-to-organizational-alignment/)
- [Turn Outcome\-Driven Insights into Action](https://strategyn.com/lp/turn-outcome-driven-insights-into-action/)
- [Outcome\-Driven Ideation™](https://strategyn.com/lp/outcome-driven-ideation/)
- [Outcome\-Driven Innovation](https://strategyn.com/lp/outcome-driven-innovation/)

## FAQs
- [How can organizations balance short\-term operational goals with long\-term innovation initiatives with an innovation strategy?](https://strategyn.com/?faqs=how-can-organizations-balance-short-term-operational-goals-with-long-term-innovation-initiatives-with-an-innovation-strategy)
- [What role do cultural factors within an organization play in the success of implementing an innovation strategy, and how can these be managed?](https://strategyn.com/?faqs=what-role-do-cultural-factors-within-an-organization-play-in-the-success-of-implementing-an-innovation-strategy-and-how-can-these-be-managed)
- [How can companies maintain flexibility in their innovation strategy to adapt to unforeseen market changes?](https://strategyn.com/?faqs=how-can-companies-maintain-flexibility-in-their-innovation-strategy-to-adapt-to-unforeseen-market-changes)
- [What are some examples of specific metrics used to measure the success of an innovation strategy?](https://strategyn.com/?faqs=what-are-some-examples-of-specific-metrics-used-to-measure-the-success-of-an-innovation-strategy)
- [What are some common challenges companies face when implementing the ODI process, and how can they be overcome?](https://strategyn.com/?faqs=what-are-some-common-challenges-companies-face-when-implementing-the-odi-process-and-how-can-they-be-overcome)

## Team Members
- [Martin Pattera](https://strategyn.com/team_members/martin-pattera/)
- [Mitch Auran](https://strategyn.com/team_members/mitch-auran/)
- [Tony Ulwick](https://strategyn.com/team_members/tony-ulwick/)
- [Sabeen Sattar](https://strategyn.com/team_members/sabeen-sattar/)
- [Rob Schade](https://strategyn.com/team_members/rob-schade/)

## Testimonials
- [Alex Johnson \- Next Generation Systems of Process Automation, Schneider Electric](https://strategyn.com/?testimonial=alex-johnson-next-generation-systems-of-process-automation-schneider-electric)
- [Cordis](https://strategyn.com/?testimonial=cordis)
- [Kroll OnTrack](https://strategyn.com/?testimonial=kroll-ontrack)
- [Cox Automotive](https://strategyn.com/?testimonial=cox-automotive)
- [Arm \& Hammer](https://strategyn.com/?testimonial=arm-hammer)

## Webinars
- [How to Build Products You Know Will Win](https://strategyn.com/webinars/how-to-build-products-you-know-will-win/)
- [Where to Play\. How to Differentiate](https://strategyn.com/webinars/where-to-play-how-to-differentiate/)
- [The Jobs\-to\-be\-Done Strategy Matrix](https://strategyn.com/webinars/the-jobs-to-be-done-strategy-matrix/)
- [Find Hidden Segments of Opportunity Your Competitors Can’t See](https://strategyn.com/webinars/find-hidden-segments-of-opportunity-your-competitors-cant-see/)
- [Why Innovation fails and how to fix it](https://strategyn.com/webinars/why-innovation-fails-and-how-to-fix-it/)

## GreenShift Stylebook
- [Greenshift Stylebook](https://strategyn.com/gspbstylebook/greenshift-stylebook/)

## Timeline Block
- [JTBD History](https://strategyn.com/timeline_block/jtbd-history/)

## Categories
- [Innovation Strategy](https://strategyn.com/category/strategy/)
- [Product Strategy](https://strategyn.com/category/product/)
- [Learn How To Apply Jobs To Be Done In Your Business](https://strategyn.com/category/jobs-to-be-done/)
- [Outcome\-Driven Innovation](https://strategyn.com/category/outcome-driven-innovation/)
- [Understand Your Customer Needs By Our Customer Service Blog](https://strategyn.com/category/customer-needs/)

## Client Categories
- [Healthcare](https://strategyn.com/jobs-to-be-done/?taxonomy=client_category&term=healthcare)
- [Technology](https://strategyn.com/jobs-to-be-done/?taxonomy=client_category&term=technology)
- [Animal Nutrition](https://strategyn.com/jobs-to-be-done/?taxonomy=client_category&term=animal-nutrition)
- [Tools](https://strategyn.com/jobs-to-be-done/?taxonomy=client_category&term=tools)
- [Consumer Packaged Goods](https://strategyn.com/jobs-to-be-done/?taxonomy=client_category&term=consumer-packaged-goods)

## Webinars Categories
- [Jobs\-to\-Be\-Done](https://strategyn.com/webinars/webinars_categories/jtbd/)
- [Business Growth](https://strategyn.com/webinars/webinars_categories/business-growth/)
- [Innovation](https://strategyn.com/webinars/webinars_categories/innovation/)
- [Product Strategy](https://strategyn.com/webinars/webinars_categories/product-strategy/)
- [Featured](https://strategyn.com/webinars/webinars_categories/featured/)

## Optional
- [Sitemap index](https://strategyn.com/sitemap_index.xml)