product strategy

Grow Through Innovation

The average innovation team hits .170
We can help you hit .865

Why take unnecessary risk? We can help your company grow through innovation with a new product success rate that is five times the industry average. As the creators of the world’s most powerful innovation process, our expert practitioners are uniquely qualified to help your company differentiate its products and services and build a culture of innovation.

Achieve your growth objectives

With help from our world-class innovation consultants

Our innovation consultants have more than 2 decades experience helping companies grow through innovation. We have worked in over 30 industries and in companies of all sizes. We have worked in B2C and B2B markets; with service companies; and with product, material and component manufacturers up and down the supply chain. By leveraging our knowledge of innovation, you can dramatically reduce your company’s development and R&D costs while accelerating growth through innovation. Only with Strategyn can you make Outcome-Driven Innovation, the world’s most powerful innovation process, the cornerstone of your innovation strategy.
Through workshops, strategy engagements, customized innovation programs, and more, we help your company grow through innovation. Learn more about our innovation strategy consulting services below or contact us. We also invite you to consider scheduling a Jobs-To-Be-Done Ideation Day. This offering is a great way to get acquainted with Strategyn and a new approach to strategy and innovation.

Innovation Management

Excel at innovation across the corporation

With a process, team, and tools that lead the way

You are responsible for making innovation a core competency of your company. Now what do you do? Making a corporate innovation program work across business units poses a difficult set of challenges. You need the right team, an effective innovation process, and a program that is customized to accommodate your company’s constraints. Strategyn can help. Not only do we have the world’s most powerful innovation process, but we have 2 decades of experience helping people like you create corporate innovation programs that lead to accelerated revenue growth. Learn More

Market Strategy

See markets through a new lens

And discover hidden opportunities for growth

While innovation is about devising solutions that address unmet customer outcomes, deciding what customer segments and unmet outcomes to target is the essence of market strategy. Our outcome-based segmentation methods reveal the exact percentage of your market that is overserved and underserved. They also reveal precisely which outcomes are unmet in each segment and to what degree. These insights are impossible without ODI and are the key ingredient necessary to formulate a winning market strategy. Learn More

Product Innovation

Only invest in breakthrough products

Knowing they get the job done significantly better

Many products that are developed and launched only address 1 or 2 unmet needs. Consequently, they only get the job done get slightly better. Would you switch from your favorite brand or pay more for a product that only got the job done 1 or 2 percent better? Neither will your customers. Using our innovation process, Outcome-Driven Innovation, we ensure the products you create get the job done at least 20 percent better. This is what it takes to create a breakthrough product. With Strategyn as your innovation consulting services provider, you will launch big ideas that win. Learn More

Emerging Markets

Think global, innovate local

Win with offerings that get the job done

Western companies are aggressively pursuing territories and customers in emerging markets, but more often than not success is elusive. What works in western countries rarely works in emerging markets. Companies must understand the customer’s unique jobs, needs and pricing constraints before they can shape a compelling offering that connects with customers and differentiates the company from a sea of competitors. Strategyn provides this insight and strategies to win. Learn More

Corporate Venturing

Our portfolio of new ventures is unique

Because it’s built around jobs-to-be-done

The traditional venture process is broken because its success is dependent on innovation methods that just don’t work. Over the past ten years venture returns have been 0.0%. We launch new ventures using our breakthrough Outcome-Driven Innovation (ODI) process. ODI enables us to mitigate the risk and accelerate the growth of our portfolio companies. Learn More