The traditional venture model is broken because it fails to give entrepreneurs the tools they need to innovate consistently and predictably. Failing fast is not a recipe for success, it is a guarantee of only one thing: failure. Outcome-Driven Innovation enables us to generate and test product ideas before we invest in any development. Our proven process gives our portfolio companies and our corporate venturing partners a better chance of success.

Entrepreneurs, executives, product managers, and engineers who have used traditional innovation methods know the truth: these methods just don’t work. Success with new ventures traditionally works like a casino: it is better to be lucky than smart. But we don’t like to gamble, so we stack the odds in our favor by thinking differently about every part of the venture innovation process. We use Outcome-Driven Innovation as the DNA of our portfolio companies to give our teams winning odds.